In a world where product image is vital, labels play a crucial role in attracting consumers and conveying product information. Therefore, choosing a reliable label supplier is a strategic decision for any company. In this article, we explore the collaboration between Rottaprint and Olympus Romania, a successful partnership that goes back many years. We will discover how our experience and expertise in the label industry has contributed to the success of Olympus products on the market.
”Since entering the local market in 1999, Olympus Romania has evolved steadily to become a reference name in the dairy industry. With major investments, including the factory in Hălchiu, Brașov, completed in 2011, the company has distinguished itself by its commitment to offering excellent quality products. With creative and customized solutions, Rottaprint has sustained the Olympus brand by producing labels that reflect product standards, contributing to their success in the market.
1. When did you start your collaboration with Rottaprint and what made you choose them for label production?
We started working with Rottaprint more than 10 years ago, driven by the specific needs of that moment. At a time when the Romanian market was still in its beginning, suppliers did not yet have a diverse range of printing solutions. These constraints pushed us to look for partners who could offer us access to more advanced solutions and long-term growth opportunities.
2. What are the main benefits you have gained from this collaboration and how has Rottaprint, as a label supplier, contributed to improving your products?
The timing of the collaboration coincided with an important milestone for Olympus, when we were in the process of market penetration and expanding our product portfolio. In this context, the partnership with Rottaprint proved to be helpful, offering us not just a supplier, but a true reliable partner. Their organized approach and dedicated attention to each project supported us in creating high-quality, personalized packaging to reflect our brand identity. Each project brought unique printing challenges, and the fact that we can rely on their solutions and active involvement is a real advantage for us.
3. Considering the rapid pace of change in food retail, how have your labels kept up over the years to maintain customer attraction? What’s your typical frequency for updating label design/material (e.g., every 10/5 years), and what key factors drive those changes (3/4 reasons)?
Indeed, the industry is constantly changing and developing, and we at Olympus are focused on innovation, in parallel with excellence in the quality of our products. Packaging plays a very important role both in the shelf selection process and in the sales process. In a country where consumers like to be impressed by design, to feel a connection with it, and to observe it easily, we are obligated to keep up with their demands. Over the years, we have gone through several design change phases to be able to communicate more clearly the key messages we want to convey to the consumer, as well as to align with the range level. The frequency of changes is dictated by necessity; I couldn’t say that there’s a standard set time interval, because that wouldn’t be accurate. Change comes as a need to remain relevant, aesthetically pleasing, and with key messages transmitted to consumers.
4. How do product labels impact consumers’ purchasing decisions?
We can approach the subject from two perspectives: on one hand, the connection the consumer has with the brand, where trust built over time becomes more important than aesthetics; on the other hand, attracting new consumers through the label and through additional communication. Besides its informative function, the label plays an essential role in capturing attention, arousing curiosity and triggering interest in trying the product. Ultimately, consumer loyalty depends entirely on the quality of the product.
There are also specific triggers, such as competitions promoted on packaging, that can boost sales during certain times of the year. Currently, print technologies offer almost unlimited possibilities, and producers are constantly trying to innovate and surprise. In this context, close collaboration between the producer and the label supplier becomes essential to identify creative techniques and approaches that ensure impactful aesthetic results. However, these efforts to achieve high-quality printing would be incomplete without the use of matching materials.
5. What steps have you implemented to ensure the sustainability of the labels and how have they been received by consumers?
Our company is dedicated to sustainability, a commitment that is reflected in the many projects we run. At an operational level, we have our own biogas plant, a photovoltaic panel park and vertical storage systems. We are also focusing on the development of sustainable packaging, pioneering the market with the introduction of R-PET packaging for milk bottles and the use of PET instead of PS for Olympus yoghurts, and as of this month we also have removable labels for proper selective recycling. We support these initiatives through sustainability education projects to inform and inspire consumers, which have been very well received over the years.
6. What would you wish for Rottaprint for its 33rd anniversary?
We warmly congratulate them on 33 years in business! Over the years, we have built together a partnership based on trust, which has supported us in our development and innovation at the shelf. We are convinced that their shared values and professional approach will continue to inspire success. We wish them all the best and outstanding achievements in the years to come!”
More than just a label supplier, but rather a strategic partner, Rottaprint has built a trusted and professional relationship with Olympus Romania. We are proud to have been able to offer customized solutions, tailored to the specific needs of each product, and to have been a reliable partner throughout Olympus’ growth and expansion. We look forward to continuing this rewarding collaboration and further supporting the evolution of the brand. Request a quote and we’ll find the best solution for you.
The original article can be read in Romanian on retail.ro.
