Acasă Markets Speciality
Specialty & Innovations
Every label we produce has its own story. Therefore, we are constantly integrating new techniques for improving and embellishing labels, with functional, decorative or promotional purposes. We offer various options and customized solutions that will make your product stand out on store shelves. More info

Functional labels

Functional labels are self-adhesive labels that allow repeatedly opening and closing. To ensure that the products are kept in optimum conditions, even if they are no longer sealed, the labels have a very durable and product-friendly adhesive. They are mainly used in the cosmetic and food industry.

For example, in the cosmetic industry, they are used to close packages of wet wipes. In the case of large packs of wet wipes, you will need a proper label that will ensure their long use and allow repeated closures and openings. That’s why, at Rottaprint, we have developed new solutions for highly resistant self-adhesive covers.

In the food industry, functional labels are used in the case of flexible packages that need closure after unsealing, such as coffee packages.

Relief varnish

The relief varnish allows highlighting certain areas on the label surface, rendering a matte or glossy effect. This technique is most commonly used in the manufacturing of labels for wine bottles, offering a unique elegance and embellish their design.

In addition to its aesthetic role, the relief varnish also has a functional role, being applied on labels for containers storing hazardous substances, highlighting specific symbols or rendering the Braille alphabet.

Emboss/Deboss

The embossing procedure reffers to the label’s embellishment by highlighting the design of specific details, creating a special bas-relief effect that suggests the product belongs to a premium range.

Spectacular effect – Embossing can be made on a wide range of special materials, where the effect is more visible and pronounced. For a spectacular result, at Rottaprint we perform this technique by simultaneously applying hot foil stamping.

High impact – The 3D embossing procedure results in various relief heights and offers an exclusive look to any product.

Unique tactile sensation – Creating a memorable product experience for customers, from the first time they get in contact with the product.

Glitter

For a glossy and textured look of the label we recommend glitter, a powder composed of small particles of material, which from different angles has the property to reflect light. Applied in combination with the relief varnish, we obtain a stronger and more visible effect.

Hot foil stamping

The hot foil is a very popular, durable and high-quality material. This technique provides labels with fine details, rendered on textured materials or even on non-absorbent materials such as PE, PP, PVC or PA. It is a highly demanded procedure among Rottaprint customers, presenting several qualitative advantages:

Various color tones – offers a wide range of matte, metallic or holographic colors.

Reproducing the finest details – The hot foil is transferred onto the label surface at high temperatures and pressure. This process is called Hot Stamp and, compared to the cold application, it allows to reproduce the smallest details at a higher quality.

Spectacular and unique effects – Using embossing, inks and relief varnishes, a variety of innovative effects can be created on the surface of the foil, stimulating the creativity of the design team.

Easy peel labels

The easy peel labels will highlight your product on the store shelves, providing greater exposure surface for promotions compared to standard labels.

Thus, using the same label size, you will benefit of multiple functionalities such as signaling promotions, completing product information, translating information into another language or inserting instructions for use.

The easy peel labels are very popular among our customers due to the following advantages:

Larger surface that can be used in a more interactive way for signaling and detailing promotions;

The top layer is very easy to unfold so that the consumer can see the information whenever he wants, having the possibility to stick it back;

It can be used in combination with other techniques, such as scratch off ink or variable data.

Thermochromic inks

The thermochromic ink is a special ink that can change its color depending on the temperature of the product. Although it has multiple applications, it is widely used in the food industry to signal the optimum consumption temperature, but also in automotive and logistics. Depending on the use of the product, the thermochromic labels may be reversibile and return to their original color, or irreversible, in which case they change color permanently.

Variable data

Variable data is a technique used for customizing each label with a distinct code. Thus, the product will have a unique series, numerical or alphanumeric, which can be printed in a variety of colors. Variable data is a great solution for your product if you need uniqueness, security or distribution control.

Removable labels

The removable labels are the self-adhesive labels that can be easily removed without leaving any adhesive marks. They are most often used in the case of household products, which are labeled with various usage information. This way, the label is easily and aesthetically removed, atunci când produsul este folosit. when the product is used. Also, the removable labels are used for intermediate products such as wood pallets or parquet. In the pharmaceutical industry they are used for multiple applications, from one support to another.

Scratch off ink printing

The scratch off ink is an element we use to produce self-adhesive labels for promotional campaigns. These labels are printed using screen printing technology. The scratch off ink has a high opacity so that the message below it cannot be decrypted. Different texts, codes or images can be printed, both monochrome or polychrome.

Special die-cutting

A great way to complete the graphic concept and attract the attention of the customers is the special die-cutting. This procedure can be made on the outline or by cutting some parts of the label. At Rottaprint, we perform this technique in two ways: classic or laser.

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