For Rottaprint, every label we produce is a business card for our client’s product and an opportunity to create a strong visual connection with the consumer. Our clients’ success is also our success, and the long-standing partnership with Ursus Breweries illustrates this philosophy. In this interview, we will explore how our flexible approach, the ability to respond promptly to specific needs, and the commitment to competitive and sustainable solutions have made Rottaprint a trusted partner for one of the leaders in the Romanian beer market.
”Ursus Breweries, part of the Japanese Asahi Group, has been collaborating with Rottaprint for over 5 years in a solid partnership based on shared values such as quality, sustainability, and excellence. Rottaprint, known in the industry and by partners as the “Transylvanian Japanese,” is one of the few Romanian companies that has implemented the Japanese Kaizen management system since 2013, ensuring efficient processes and a harmonious working environment. This approach has allowed Rottaprint to successfully support the quality of Ursus products and become a trusted strategic partner.
When did you start collaborating with Rottaprint, and what determined your choice for their label production?
We started collaborating with Rottaprint in 2019 when Ursus Breweries developed a new product portfolio at the Cluj factory for the Bârlog and Azuga ranges. We chose Rottaprint for this project mainly due to their flexibility, as the required label quantities were relatively small, and their competitive pricing.
What are the main advantages you have gained from this collaboration, and how has Rottaprint contributed to the improvement of your products?
The main advantages of collaborating with Rottaprint are the competitive price, which allows us to control the cost of our products, and the proximity, which ensures a rapid response to the identification and resolution of any problems that arise in the labeling process. Rottaprint has also helped us optimize the shape of our labels so that the finished product has a pleasant and attractive appearance for the consumer.
Given that your industry often changes on the shelf, how have your brand’s labels evolved over the years to remain attractive to customers? How often do you typically change the design/material of the labels, and what is your reasoning?
The principle we have used in any modification to the labels has been to maintain simplicity. We try to keep our labels as simple as possible, with colors harmonized with what regular consumers expect for similar products from countries with a tradition in craft beers.
The design changes approximately every 5 years. In addition to the new look we want to offer consumers and our message as an innovative company in the field, the change also aims at sustainability, the continuous reduction of the impact our products have on the environment.
How do product labels influence consumers’ purchasing decisions?
We are aware that, in many cases, the label sells the product. A well-made label that manages to harmonize the aesthetic appearance with useful and relevant information for the consumer has a major impact on the customer’s choice of product. We understand the importance of the first visual contact, which is why we constantly focus on creating attractive, well-structured labels in line with our consumers’ expectations.
What measures have you implemented to ensure the sustainability of the labels, and how have these been received by consumers?
The first measure taken was to reduce the number of labels applied to each bottle. Subsequently, we reduced, as much as possible, the number of colors used for printing, without compromising the visual appeal of the product. We continue to work on reducing the size of these labels, always taking care not to affect the correct and complete information provided to consumers. In parallel, we emphasize the use of more environmentally friendly materials, thus strengthening our commitment to sustainability and reducing environmental impact.
What would you like to wish Rottaprint for its 33rd anniversary?
First of all, we would like to congratulate Rottaprint for 33 years of continuous activity in Cluj. We, Ursus Breweries, part of the Japanese Asahi Group, are pleased to be partners with Rottaprint, the “Transylvanian Japanese,” a company with an excellent reputation both in the market in which it operates and in the local community.”
Beyond the aesthetic aspect, the collaboration between Ursus Breweries and Rottaprint reflects a constant concern for evolution and sustainability. By adapting the label design to market trends and implementing environmentally friendly measures, Ursus Breweries demonstrates a serious commitment to consumers and the environment.
If you are looking for a reliable partner who understands the importance of the visual impact of your products and offers customized solutions, the Rottaprint team is ready to support you.
Request a quote, and we will find the right solution for you.
The original article can be read on retail.ro (RO content).
