{"id":20269,"date":"2024-11-05T09:39:32","date_gmt":"2024-11-05T09:39:32","guid":{"rendered":"https:\/\/rottaprint.com\/?p=20269"},"modified":"2024-12-09T09:39:47","modified_gmt":"2024-12-09T09:39:47","slug":"rottaprint-a-inregistrat-o-crestere-de-7-a-cifrei-de-afaceri-in-q3-2024-comparativ-cu-aceeasi-perioada-a-anului-trecut","status":"publish","type":"post","link":"https:\/\/rottaprint.com\/ro\/blog\/rottaprint-a-inregistrat-o-crestere-de-7-a-cifrei-de-afaceri-in-q3-2024-comparativ-cu-aceeasi-perioada-a-anului-trecut\/","title":{"rendered":"Rottaprint a \u00eenregistrat o cre\u0219tere de 7% a cifrei de afaceri \u00een Q3 2024, comparativ cu aceea\u0219i perioad\u0103 a anului trecut"},"content":{"rendered":"

Rottaprint, cea mai mare tipografie flexografic\u0103 produc\u0103toare de etichete autoadezive \u0219i ambalaje flexibile \u00een Rom\u00e2nia, companie de familie cu ac\u021bionariat 100% local, a raportat o cre\u0219tere de 7% a cifrei de afaceri \u00een trimestrul al treilea din 2024, comparativ cu aceea\u0219i perioad\u0103 a anului trecut. De asemenea, compania a avut comenzi \u00een 15 \u021b\u0103ri la nivel global \u00een acest an, exporturile reprezent\u00e2nd aproximativ 22% din cifra total\u0103 de afaceri.<\/strong><\/h4>\n

Unul dintre factorii cheie \u00een ob\u021binerea acestui rezultat a fost concentrarea pe anumite categorii de produse \u0219i segmente de clien\u021bi, adaptat\u0103 \u00een func\u021bie de sezonalitate \u0219i de dinamica pie\u021bei. Printre produsele de succes s-au num\u0103rat etichetele termocontractibile, etichetele tip\u0103rite digital, ambalajele pentru unt \u0219i man\u0219oanele pentru \u00eenghe\u021bat\u0103 toate beneficiind de o cerere \u00een cre\u0219tere, datorit\u0103 investi\u021biilor \u00een capacitatea de produc\u021bie \u0219i \u00een diversificarea portofoliului. \u00cen plus, extinderea portofoliului de clien\u021bi prin segmentarea atent\u0103 a pie\u021bei a contribuit semnificativ la evolu\u021bia business-ului.<\/p>\n

\u201eC\u00e2nd ai un portofoliu complex, este esen\u021bial s\u0103 te focusezi pe anumite produse \u0219i categorii de clien\u021bi, \u00een func\u021bie de perioadele din an \u0219i de contextul dat de pia\u021b\u0103. Aceast\u0103 strategie ne permite s\u0103 ne aliniem mai eficient la cerin\u021bele \u0219i tendin\u021bele pie\u021bei, cresc\u00e2nd astfel satisfac\u021bia clien\u021bilor \u0219i consolid\u00e2nd rela\u021biile pe termen lung. Rezultatele din acest trimestru valideaz\u0103 direc\u021bia noastr\u0103 de business \u0219i importan\u021ba investi\u021biilor \u00een diversificarea tehnologiilor, <\/em>precum tiparul digital,<\/em> \u0219i optimizarea produc\u021biei<\/em>. \u00cen 2024, am alocat un buget de 1,8 milioane de euro pentru aceste investi\u021bii, menite s\u0103 sus\u021bin\u0103 cre\u0219terea continu\u0103<\/em>\u201d, declar\u0103 Cristi Nechita-Rotta, director general Rottaprint . <\/strong><\/p>\n

\u00cen trimestrul al treilea din 2024, Rottaprint a \u00eenregistrat o cre\u0219tere de 11% a num\u0103rului de comenzi comparativ cu primul trimestru, o evolu\u021bie datorat\u0103 sezonalit\u0103\u021bii specifice industriei \u0219i volumul tradi\u021bional mai sc\u0103zut al comenzilor din luna ianuarie. Comparativ cu trimestrul al doilea, volumul de comenzi a r\u0103mas constant, confirm\u00e2nd stabilitatea cererii \u0219i eficien\u021ba strategiei de segmentare a pie\u021bei \u0219i de focusare pe produse specifice.<\/p>\n

Domeniile predominante din care au venit clien\u021bii companiei au fost \u0219i trimestrul acesta industria produselor din carne \u0219i a produselor lactate, cu un focus pe produse precum etichetele termocontractibile \u0219i capacele de aluminiu. Fa\u021b\u0103 de perioadele anterioare, \u00een trimestrul acesta a existat o cre\u0219tere a cererii \u0219i \u00een industria b\u0103uturilor r\u0103coritoare \u00een portofoliul Rottaprint, restul domeniilor r\u0103m\u00e2n\u00e2nd constante. Mai mult, o bun\u0103 parte din etichete produse pentru industria b\u0103uturilor r\u0103coritoare au plecat spre export, mai exact spre Germania, cu simbolul DPG (echivalentul SGR \u00een Romania), pentru care tipografia Rottaprint este certificat\u0103 \u0219i autorizat\u0103 s\u0103 \u00eel tip\u0103reasc\u0103.<\/p>\n

Pentru anul 2024, Rottaprint estimeaz\u0103 o cre\u0219tere a cifrei de afaceri de aproximativ 5% fa\u021b\u0103 de anul precedent, c\u00e2nd a raportat venituri de 35 milioane euro – reflect\u00e2nd un ritm constant \u0219i s\u0103n\u0103tos, aliniat strategiei companiei de dezvoltare sustenabil\u0103. Aceast\u0103 evolu\u021bie preconizat\u0103 subliniaz\u0103 angajamentul Rottaprint de a investi continuu \u00een inova\u021bie \u0219i eficien\u021b\u0103, pentru a sus\u021bine cerin\u021bele pie\u021bei \u0219i pentru a consolida rela\u021biile cu partenerii \u0219i clien\u021bii s\u0103i, at\u00e2t pe plan local, c\u00e2t \u0219i interna\u021bional.<\/p>\n

Despre Rottaprint<\/strong><\/h3>\n

Rottaprint este cea mai mare tipografie flexografic\u0103 rom\u00e2neasc\u0103 produc\u0103toare de etichete autoadezive \u0219i ambalaje flexibile de pe pia\u021ba local\u0103. Cu o experien\u021b\u0103 de peste 33 de ani, compania cu sediul \u00een Apahida, jud. Cluj, de\u021bine \u00een prezent 2 centre logistice \u00een Rom\u00e2nia: Bra\u0219ov \u0219i Ilfov \u0219i 2 centre logistice \u00een Ungaria \u0219i Germania. \u00cen 2023, Rottaprint a livrat produse \u00een 13 \u021b\u0103ri din Europa, SUA \u0219i Asia.<\/p>\n","protected":false},"excerpt":{"rendered":"

Rottaprint, cea mai mare tipografie flexografic\u0103 produc\u0103toare de etichete autoadezive \u0219i ambalaje flexibile \u00een Rom\u00e2nia, companie de familie cu ac\u021bionariat … Continued<\/a><\/p>\n","protected":false},"author":7755,"featured_media":20260,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1579],"tags":[],"class_list":["post-20269","post","type-post","status-publish","format-standard","has-post-thumbnail","category-comunicate-de-presa"],"acf":[],"yoast_head":"\nRottaprint a \u00eenregistrat o cre\u0219tere de 7% a cifrei de afaceri \u00een Q3<\/title>\n<meta name=\"description\" content=\"Rottaprint a \u00eenregistrat o cre\u0219tere de 7% a cifrei de afaceri \u00een Q3 2024, comparativ cu aceea\u0219i perioad\u0103 a anului trecut\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link 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