{"id":20254,"date":"2024-05-23T09:01:15","date_gmt":"2024-05-23T09:01:15","guid":{"rendered":"https:\/\/rottaprint.com\/?p=20254"},"modified":"2024-12-09T10:08:42","modified_gmt":"2024-12-09T10:08:42","slug":"rottaprint-la-33-de-ani-investitii-de-peste-60-mil-euro-700-mil-metri-liniari-tipariti-prezenta-in-14-tari-din-ue-sua-si-asia","status":"publish","type":"post","link":"https:\/\/rottaprint.com\/ro\/blog\/rottaprint-la-33-de-ani-investitii-de-peste-60-mil-euro-700-mil-metri-liniari-tipariti-prezenta-in-14-tari-din-ue-sua-si-asia\/","title":{"rendered":"Rottaprint la 33 de ani: Investi\u021bii de peste 60 mil. euro, 700 mil. metri liniari tip\u0103ri\u021bi, prezen\u021b\u0103 \u00een 14 \u021b\u0103ri din UE, SUA \u0219i Asia"},"content":{"rendered":"

Anul acesta, Rottaprint, prima tipografie flexografic\u0103 cu ac\u021bionat 100% rom\u00e2nesc, \u00eenfiin\u021bat\u0103 de familia Nechita-Rotta, \u00eempline\u0219te 33 de ani de activitate. \u00cen mai bine de 3 decenii, compania care a luat na\u0219tere \u00eentr-o sufragerie din centrul Clujului, a cumulat investi\u021bii de peste 60 milioane euro, a introdus \u00een nomenclatorul \u021b\u0103rii o nou\u0103 meserie, a tip\u0103rit peste 700 mil. metri liniari \u0219i a pus etichete pe produse care s-au reg\u0103sit pe rafturile magazinului din 1991 p\u00e2n\u0103 \u00een prezent, majoritatea brand-uri de top din FMCG, dar \u0219i alte industrii. <\/strong><\/h4>\n

Ajuns ast\u0103zi la o cifr\u0103 de afaceri de 35 de milioane euro, Rottaprint este cel mai mare business de profil din Rom\u00e2nia, cu o cot\u0103 de pia\u021b\u0103 de 30%, care a colaborat \u00een cei 33 de ani de activitate cu peste 2000 de clien\u021bi din domenii de top precum industria alimentar\u0103 \u0219i lactate, b\u0103uturi r\u0103coritoare, vin \u0219i b\u0103uturi alcoolice, s\u0103n\u0103tate \u0219i suplimente alimentare, detergen\u021bi \u0219i \u00eengrijirea casei, cosmetice \u0219i \u00eengrijire personal\u0103 sau logistic\u0103.<\/p>\n

De la 3 angaja\u021bi \u00een 1991, la propria \u0219coal\u0103 de tipar flexografic<\/h3>\n

Rottaprint a luat na\u0219tere \u00een 1991, la Cluj-Napoca, la ini\u021biativa celor trei fondatori, so\u021bii Arnella \u0219i Cristi Nechita-Rotta \u0219i mama Arnellei, Melania Rotta. Ei au fost \u0219i primii angaja\u021bi ai proasp\u0103tului business, amenajat ini\u021bial \u00eentr-o sufragerie de 20 mp din centrul ora\u0219ului Cluj-Napoca \u0219i dotat cu un utilaj de tipar flexografic second hand, achizi\u021bionat cu 100 de m\u0103rci, cu care au tip\u0103rit 12.000 metri liniari pentru etichetele produse \u00een primul an de activitate.<\/p>\n

\u00cen 3 ani, tipografia s-a mutat \u00eentr-un spa\u021biu de 80 de metri p\u0103tra\u021bi, echipa s-a m\u0103rit la 15 angaja\u021bi, iar produc\u021bia a ajuns la peste 1,6 milioane de metri liniari. De-a lungul anilor, \u00een ciuda contextului economic instabil din Rom\u00e2nia, \u00eencep\u00e2nd cu tranzi\u021bia la economia capitalist\u0103, crize consecutive, schimb\u0103ri tehnologice, lipsa specializ\u0103rii \u00een tipar flexografic, prin investi\u021bii constante \u0219i rezilien\u021b\u0103, compania a ajuns la o echip\u0103 sudat\u0103, de aproape 240 de angaja\u021bi.<\/p>\n

\u201c<\/em>Tehnologiile \u0219i modalit\u0103\u021bile de imprimare se schimb\u0103 rapid. \u00cen 2008, pentru c\u0103 am anticipat nevoia de speciali\u0219ti \u00een domeniu, am \u00eenceput s\u0103 facem demersurile necesare ca ocupa\u021bia de tipograf flexograf s\u0103 fie introdus\u0103 \u00een Codul Ocupa\u021biilor din Rom\u00e2nia. Apoi, am pus pe picioare prima \u0219coal\u0103 de tipografi, \u00een care angaja\u021bii no\u0219tri cu experien\u021b\u0103 sunt profesori pentru urm\u0103toarele genera\u021bii, inclusiv acum<\/em>\u201d, declar\u0103 Cristi Nechita-Rotta, Co-fondator \u0219i Director General Rottaprint.<\/p>\n

\u00cenceputuri cu etichete autoadezive, prezentul dominat de solu\u021bii inteligente<\/h3>\n

Compania a \u00eenceput cu etichetele autoadezive \u00een 1991 \u0219i an de an a continuat s\u0103 l\u0103rgeasc\u0103 portofoliul de produse. Astfel, \u00een 1995 a \u00eenceput s\u0103 produc\u0103 h\u00e2rtie de unt, \u00een 1999 capace de aluminiu, iar \u00een 2000 folie pentru blistere. Trei ani mai t\u00e2rziu, a introdus \u00een portofoliu \u0219i man\u0219onul pentru \u00eenghe\u021bat\u0103, Rottaprint fiind inclusiv ast\u0103zi singurul produc\u0103tor a acestui tip de ambalaj din Rom\u00e2nia.<\/p>\n

\u00cen 2008, tipografia a \u00eenceput s\u0103 produc\u0103 etichete termocontractibile, iar la 20 ani de la \u00eenfiin\u021bare, \u00een 2011, a lansat etichetele innobilate, urmate \u00een 2014 de ambalaje flexibile \u0219i etichete wrap around, \u00een 2016 etichete cu strat dublu (peal & seal), iar \u00een 2019 a \u00eenceput comercializarea capacelor smart emboss, cartona\u0219elor\u00a0 \u00eenfoliate \u0219i inserturilor EAS. \u00cen perioada pandemic\u0103, Rottaprint a lansat etichetele lenticulare, \u00een 2021 pe cele inteligente \u0219i metalice, iar \u00een 2022 a ad\u0103ugat \u00een portofoliu etichete cast & cure.<\/p>\n

Doar \u00een intervalul 2020-2023, business-ul clujean a investit peste 6 milioane euro \u00een tehnologii, echipamente \u0219i logistic\u0103 de ultim\u0103 genera\u021bie, care au permis reduceri de 1-2 zile a termenelor de produc\u021bie, dar \u0219i adop\u021bia unei noi tehnologii de tipar, numit\u0103 digital inkjet, cu care a \u00eenceput s\u0103 adreseze o ofert\u0103 complet\u0103 unor industrii diverse, precum cea chimic\u0103, industria de uleiuri, lubrifian\u021bi, automotive, cosmetice \u0219i produse de cur\u0103\u021benie \u0219i igien\u0103 personal\u0103, precum \u0219i pentru industria b\u0103uturilor.<\/p>\n

Tot \u00een ultimii 3 ani, compania a derulat investi\u021bii de 3,7 mil. euro \u00een tehnologii \u0219i utilaje pentru produc\u021bia sustenabil\u0103 a produselor din portofoliu.<\/p>\n

Astfel, Rottaprint a introdus \u00een portofoliu etichetele activate prin tehnologia NFC, etichete autoadezive cu valoare ad\u0103ugat\u0103 ridicat\u0103 \u0219i a reu\u0219it o sc\u0103dere anual\u0103 a consumului de energie, de la 3 076 MWH \u00een 2017 la 2 934 MWh \u00een 2022, o sc\u0103dere anual\u0103 estimat\u0103 a consumului de materiale, de la 188 tone \u00een 2017 la 178 tone \u00een 2022, respectiv reducerea risipei de de\u0219euri \u0219i a consumului de materiale de cca. 10 tone pe an.<\/p>\n

Investi\u021bii cumulate de 60 milioane euro \u00een 33 de ani, miza pe export \u0219i cre\u0219teri sus\u021binute<\/h3>\n

Din 1991, p\u00e2n\u0103 \u00een prezent, Rottaprint a cumulat investi\u021bii de peste 60 de milioane euro \u00een dotarea, cre\u0219terea \u0219i expansiunea business-ului pornit la Cluj-Napoca. Astfel, \u00een 2023 compania a \u00eenregistrat cu cca. 7% mai mul\u021bi clien\u021bi interna\u021bionali \u0219i a raportat comenzi \u00een 14 \u021b\u0103ri din Europa, Asia \u0219i SUA.<\/p>\n

Cu sediul \u00een Apahida, jud. Cluj, Rottaprint de\u021bine \u00een prezent alte 2 centre logistice \u00een Rom\u00e2nia: Bra\u0219ov \u0219i Ilfov \u0219i 2 centre logistice \u00een Ungaria \u0219i Germania. Pentru anul curent, are \u00een plan consolidarea \u0219i extinderea prezen\u021bei pe anumite pie\u021be din Uniunea European\u0103, viz\u00e2nd o cre\u0219tere de cel pu\u021bin 5% fa\u021b\u0103 de anul precedent.<\/p>\n

\u201d\u00cen 2023 ne-am l\u0103rgit portofoliul de produse \u00een \u021b\u0103rile \u00een care export\u0103m cel mai mult \u0219i am reu\u0219it s\u0103 introducem produse consacrate \u00een Rom\u00e2nia \u0219i Ungaria pe pia\u021ba german\u0103.<\/em> De altfel,<\/em> pentru anul acesta, ne-am propus s\u0103 ne consolid\u0103m pozi\u021bia pe pie\u021bele din Germania \u0219i Ungaria, unde suntem prezen\u021bi din 2009, respectiv, 2013, fiind principalele noastre \u021b\u0103ri de export, care cresc organic de la an la an\u201d, <\/em>explic\u0103 Cristi Nechita-Rotta.<\/p>\n

Potrivit acestuia, re\u021beta unui business matur \u0219i competitiv st\u0103 \u00een rezilien\u021b\u0103, investi\u021bii constante, o echip\u0103 sudat\u0103, investit\u0103 cu \u00eencredere, un mediu de lucru echitabil \u0219i deschidere permanent\u0103 la nou.<\/p>\n

\u201d<\/em>Am creat Rottaprint ca business de familie, bazat pe creativitate, integritate \u0219i pasiune \u0219i a\u0219a ne dorim s\u0103 r\u0103m\u00e2n\u0103 \u0219i \u00een urm\u0103torii 33 de ani. Ne-am dorit armonie, rela\u021bii s\u0103n\u0103toase, dorin\u021b\u0103 de cunoa\u0219tere, respect fa\u021b\u0103 de client, pl\u0103cerea de a munci \u0219i deschidere permanent\u0103 la nou. Noi <\/em>\u00eembr\u0103\u021bi\u0219\u0103m cu acela\u0219i entuziasm, profesionalism \u0219i creativitate orice schimb\u0103ri viitoare, la fel cum am f\u0103cut-o de at\u00e2tea ori \u00een cei 33 de ani de activitate\u201d<\/em>, conchide Directorul General Rottaprint.<\/p>\n

Despre Rottaprint<\/h3>\n

Rottaprint este cea mai mare tipografie flexografic\u0103 rom\u00e2neasc\u0103 produc\u0103toare de etichete autoadezive \u0219i ambalaje flexibile de pe pia\u021ba local\u0103. Cu o experien\u021b\u0103 de peste 33 de ani, compania cu sediul \u00een Apahida, jud. Cluj, de\u021bine \u00een prezent 2 centre logistice \u00een Rom\u00e2nia: Bra\u0219ov \u0219i Ilfov \u0219i 2 centre logistice \u00een Ungaria \u0219i Germania. \u00cen 2023, Rottaprint a livrat produse \u00een 14 \u021b\u0103ri din Europa, SUA \u0219i Asia.<\/p>\n","protected":false},"excerpt":{"rendered":"

Anul acesta, Rottaprint, prima tipografie flexografic\u0103 cu ac\u021bionat 100% rom\u00e2nesc, \u00eenfiin\u021bat\u0103 de familia Nechita-Rotta, \u00eempline\u0219te 33 de ani de activitate. … Continued<\/a><\/p>\n","protected":false},"author":7755,"featured_media":20260,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1579],"tags":[],"class_list":["post-20254","post","type-post","status-publish","format-standard","has-post-thumbnail","category-comunicate-de-presa"],"acf":[],"yoast_head":"\nBilantul Rottaprint la 33 de ani pe piata<\/title>\n<meta name=\"description\" content=\"Rottaprint la 33 de ani - Investi\u021bii cumulate de 60 milioane euro \u00een 33 de ani, miza pe export \u0219i cre\u0219teri sus\u021binute.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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