{"id":15590,"date":"2023-06-22T09:00:17","date_gmt":"2023-06-22T09:00:17","guid":{"rendered":"https:\/\/rottaprint.com\/?p=15590"},"modified":"2025-12-17T12:11:43","modified_gmt":"2025-12-17T12:11:43","slug":"3-etichete-de-vin-autentice-pentru-crama-dematei","status":"publish","type":"post","link":"https:\/\/rottaprint.com\/ro\/blog\/3-etichete-de-vin-autentice-pentru-crama-dematei\/","title":{"rendered":"3 etichete de vin autentice pentru CRAMA deMatei"},"content":{"rendered":"

\"3<\/p>\n

Etichete de vin noi pentru 3 vinuri de excep\u021bie lansate de CRAMA deMatei. De cur\u00e2nd, Domeniile Prince Matei au trecut printr-un proces de rebranding. Cu un nou nume \u0219i trei noi game de vin: Patima dup\u0103 Matei, Migala \u0219i Rosturi, se cereau etichete de vin adaptate noii identit\u0103\u021bi vizuale. Etichete<\/a> care s\u0103 pun\u0103 \u00een valoare filosofia lor.<\/span><\/p>\n

Care au fost a\u0219tept\u0103rile CRAMEI deMatei?<\/h2>\n

Prin rebranding, CRAMA deMatei a ob\u021binut o imagine care s\u0103 reflecte mai bine personalitatea \u0219i valorile m\u0103rcii. Prin schimbarea numelui s-a eliminat bariera percep\u021biei de elitism sau inaccesibilitate \u0219i s-au pus pe primul plan rela\u021biile interumane autentice. Mai pe scurt spus: de la om la om, nu de la prin\u021b la om.<\/p>\n

Vinurile de \u00eenalt\u0103 calitate, \u00een edi\u021bii limitate, sunt dedicate pietei HoReCa. Acestea sunt ob\u021binute f\u0103r\u0103 grab\u0103, \u00een urma unui proces de maturare \u0219i \u00eenvechire care dureaz\u0103 peste 3 ani. Viile vechi de genera\u021bii dau recolte mici dar cu valoare. Toate aceste elemente, crama \u0219i le-a dorit reflectate \u00een noile etichete de vin.<\/p>\n

A fost important pentru noi s\u0103 colabor\u0103m str\u00e2ns cu crama \u0219i partenerii ei. Astfel am \u00een\u021beles \u00een profunzime obiectivele, valorile \u0219i identitatea acesteia \u0219i am putut oferi solu\u021bii personalizate \u0219i relevante \u00een cadrul procesului de rebranding. Acest lucru a implicat \u0219i utilizarea exact\u0103 a culorilor, fonturilor \u0219i a altor elemente grafice cheie.<\/p>\n

\"Etichete<\/p>\n

Conceptul din spatele celor 3 etichete de vin<\/h2>\n

CRAMA deMatei, o cram\u0103 de tip boutique, pune accent pe vinul craft, pe manufactur\u0103. Fiec\u0103rei etape a procesului de produc\u021bie a vinului, de la recoltarea strugurilor \u0219i p\u00e2n\u0103 la \u00eembuteliere, \u00eei este acordat\u0103 o aten\u021bie minu\u021bioas\u0103.<\/p>\n

Fiecare vin este o expresie a aceluia\u0219i concept. De\u0219i marcate cu simboluri diferite, ele fac parte dintr-un tot unitar.<\/p>\n

Eticheta Migala a fost prima etichet\u0103 realizat\u0103 \u0219i a fost creat\u0103 cu scopul de a marca cei 25 de ani de existen\u021b\u0103 a cramei. Eticheta Migala 25 este o etichet\u0103 aniversar\u0103. Numele vinului dore\u0219te s\u0103 adauge profunzime identit\u0103\u021bii brandului. Semnific\u0103 grija \u0219i aten\u021bia deosebit\u0103 acordat\u0103 fiec\u0103rui detaliu, vinurile produse sub aceast\u0103 denumire fiind rezultatul unui proces laborios \u0219i metodic.<\/p>\n

\"Etichete<\/p>\n

Dup\u0103 Migala, a fost conceput design-ul \u0219i pentru Rosturi \u0219i Rostiri \u0219i Patima dup\u0103 Matei. Rosturi sugereaz\u0103 profunzime \u0219i coeren\u021b\u0103. Ceva f\u0103cut cu sens. Acest nume transmite ideea c\u0103 vinul are o poveste de spus sau o semnifica\u021bie mai ad\u00e2nc\u0103 \u00een spatele s\u0103u. C\u00e2t despre Patima, numele sugereaz\u0103 o dedicare profund\u0103 \u0219i un efort sus\u021binut, transmite pasiune \u0219i evoc\u0103 emo\u021bii puternice.<\/p>\n

\"Etichete<\/p>\n

\"3<\/p>\n

Cum a \u00eendeplinit Rottaprint a\u0219tept\u0103rile clientului<\/h1>\n

Vinul este un produs complex. Fiecare aspect poate contribui la modul \u00een care consumatorii \u00eel percep \u0219i se bucur\u0103 de produs. De aceea, a fost important pentru noi s\u0103 transmitem c\u00e2t mai bine mesajul cramei prin intermediul etichetelor. Experien\u021ba speciali\u0219tilor no\u0219tri a ajutat clientul s\u0103 ajung\u0103 la rezultatul dorit. Etichete de vin care pun \u00een valoare povestea din spatele lor.<\/span><\/p>\n

Materiale \u0219i tipar<\/h2>\n

Materialul etichetei edi\u021biei aniversare a vinului Migala este realizat din bumbac, texturat, abraziv, care face trimitere la p\u0103m\u00e2nt, la scoar\u021b\u0103 \u0219i la m\u00e2inile aspre ale olarului care lucreaz\u0103 \u00een vie.<\/p>\n

Pentru c\u0103 am dezvoltat o gam\u0103 de materiale standard care s\u0103 r\u0103spund\u0103 nevoilor clien\u021bilor no\u0219tri<\/span>, am reu\u0219it s\u0103 furniz\u0103m materiale adecvate. Oferta noastr\u0103 de materiale a bifat una dintre cerin\u021bele complexe de realizare a etichetei.<\/p>\n

Urm\u0103toarea provocare aruncat\u0103 \u00een plas\u0103 a fost cea legat\u0103 de tiparul culorilor. Clientul nostru, CRAMA deMatei, a dorit imprimarea unor culori deschise pe un material negru<\/span> colorat \u00een mas\u0103 (vezi eticheta Migala). Ulterior, a dorit s\u0103 adapteze grafica pe un material alb cu fundal bleumarin<\/span> (vezi eticheta Rosturi). Realizarea acestor cerin\u021be nu este la \u00eendem\u00e2na oric\u0103rei tipografii.\u00a0<\/span><\/p>\n

\"3<\/p>\n

Tehnicile de \u00eennobilare<\/h2>\n

Pentru a ad\u0103uga rafinament \u0219i caracter, tehnicile de \u00eennobilare<\/a> vin s\u0103 completeze \u0219i s\u0103 pun\u0103 \u00een valoare elementele importante de design.<\/span><\/p>\n

De exemplu, emboss aplicat simultan cu folio cupru eviden\u021biaz\u0103 \u0219i lumineaz\u0103 cuv\u00e2ntul MIGALA. Lumina de pe m\u00e2na dreapt\u0103 este iluminat\u0103 \u00een mod natural deoarece lumina p\u0103trunde prin fereastra casei \u021b\u0103r\u0103ne\u0219ti. M\u00e2na st\u00e2ng\u0103 este luminat\u0103 cu ajutorul unor lum\u00e2n\u0103ri, aplicarea particulelor de folio eviden\u021biind acest concept.<\/p>\n

Elementele vizuale ajut\u0103 la construirea unei identit\u0103\u021bi puternice \u0219i distincte pentru fiecare vin \u00een parte, complet\u00e2nd povestea global\u0103 a colec\u021biei. Particulele de folio de pe componentele principale de design ale fiec\u0103rei etichete de vin \u00eent\u0103resc \u0219i mai mult c\u00e2t de importante sunt grija \u0219i aten\u021bia (Migala), g\u0103sirea unui sens (Rosturi) \u0219i pasiunea (Patima) dat\u0103 acestui me\u0219te\u0219ug.<\/p>\n

Prin m\u0103iestria cu care am st\u0103p\u00e2nit fiecare aspect al imprim\u0103rii c\u00e2t \u0219i procedeelor speciale de \u00eennobilare, ne-am asigurat c\u0103 produsul final a \u00eendeplinit \u0219i chiar a dep\u0103\u0219it a\u0219tept\u0103rile clientului.<\/span><\/p>\n

\"Etichete<\/p>\n

Pentru fiecare etichet\u0103 \u0219i mai ales atunci c\u00e2nd creezi o gam\u0103 de produse cu un concept unitar, Rottaprint te sprijin\u0103 \u00een finalizarea cu succes a proiectului t\u0103u. Deoarece \u0219tim c\u00e2t de important este s\u0103 comunici \u00een mod coerent cu consumatorii t\u0103i<\/span>.<\/span> Eticheta trebuie s\u0103 reflecte \u00een mod corespunz\u0103tor brandul, valorile \u0219i calitatea produsului. \u0218tim foarte bine aceste lucruri pentru c\u0103 tip\u0103rim etichete de peste 32 de ani. \u0218i facem din asta o art\u0103.<\/span><\/p>\n

Cere o ofert\u0103<\/a><\/span> pentru a-\u021bi tip\u0103ri etichete de vin \u0219i noi g\u0103si solu\u021bia potrivit\u0103 brandului t\u0103u.<\/span><\/h3>\n","protected":false},"excerpt":{"rendered":"

Etichete de vin noi pentru 3 vinuri de excep\u021bie lansate de CRAMA deMatei. De cur\u00e2nd, Domeniile Prince Matei au trecut … Continued<\/a><\/p>\n","protected":false},"author":7755,"featured_media":15766,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5],"tags":[],"class_list":["post-15590","post","type-post","status-publish","format-standard","has-post-thumbnail","category-proiecte-clienti"],"acf":[],"yoast_head":"\nEtichete de vin autentice pentru CRAMA deMatei | Rottaprint<\/title>\n<meta name=\"description\" content=\"Am tiparit 3 etichete de vin personalizate de exceptie pentru CRAMA deMatei. 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