{"id":12828,"date":"2022-08-01T07:18:24","date_gmt":"2022-08-01T07:18:24","guid":{"rendered":"https:\/\/rottaprint.com\/?p=12828"},"modified":"2025-12-17T12:12:22","modified_gmt":"2025-12-17T12:12:22","slug":"eticheta-de-vin-personalizata-triterra-o-poveste-de-succes","status":"publish","type":"post","link":"https:\/\/rottaprint.com\/ro\/blog\/eticheta-de-vin-personalizata-triterra-o-poveste-de-succes\/","title":{"rendered":"Eticheta de vin personalizat\u0103 Triterra: o poveste de succes"},"content":{"rendered":"
\n

Rottaprint, \u00een str\u00e2ns\u0103 leg\u0103tur\u0103 cu brand & visual identity TD Studio \u0219i Crama Triterra a realizat o serie de etichete de vin personalizate. Etichete care s\u0103 pun\u0103 \u00een valoare provenien\u021ba special\u0103 a produselor. Rezultatul final vorbe\u0219te de la sine \u0219i suntem \u00eenc\u00e2nta\u021bi c\u0103 am f\u0103cut parte din acest proces.<\/span><\/p>\n

\"Eticheta<\/p>\n

Ce \u0219i-a dorit Crama Triterra?<\/strong><\/h2>\n<\/div>\n

Eticheta de vin personalizata realizat\u0103 pentru Triterra are un aspect \u0219i o senza\u021bie premium<\/span> \u0219i a fost conceput\u0103 pentru a spune povestea provenien\u021bei vinului \u0219i a crea o leg\u0103tur\u0103 emo\u021bional\u0103 cu consumatorii s\u0103i.<\/p>\n

Graficianul Sorin T\u00eert \u0219i-a folosit expertiza \u00een domeniu pentru a g\u0103si o modalitate interesant\u0103 de a ob\u021bine trei etichete de vin cu design diferit, dar s-a asigurat \u00een acela\u0219i timp c\u0103 toate etichetele din \u00eentreaga gam\u0103 sunt consecvente.<\/p>\n

Produsele brandului Triterra se adreseaz\u0103 pie\u021bei HoReCa. Acestea sunt comercializate \u00een principal \u00een cadrul hotelului propriu, a restaurantelor proprii dar \u0219i \u00een alte restaurante, baruri \u0219i magazine de specialitate.<\/p>\n

\"Eticheta<\/p>\n

\"Etichete<\/p>\n

Cum a luat na\u0219tere conceptul etichetei?<\/h2>\n

Marca de vin \u00ee\u0219i trage numele de la zona geografic\u0103 deosebit\u0103 pe care se \u00eentind viile cramei. Dealurile Halmeului combin\u0103 obiceiurile culturale a 3 regiuni distincte, Rom\u00e2nia, Ungaria \u0219i Ucraina.<\/p>\n

Provenien\u021ba produselor este de o importan\u021b\u0103 deosebit\u0103 pentru produc\u0103torul de vin, de aceea, prin intermediul etichetei, \u0219i-a dorit s\u0103 pun\u0103 \u00een eviden\u021b\u0103 elementul definitoriu:<\/span> solul<\/span>. Inspira\u021bia pentru marca Triterra \u00ee\u0219i are r\u0103d\u0103cinile \u00een peisajul modelat de ac\u021biunea vechilor vulcani, dealurile fiind formate din straturi de roci vulcanice<\/span>.<\/p>\n

\u201eIdeea numelui \u201cTriterra\u201d mi-a venit datorit\u0103 faptului c\u0103 din podgorie, care se afl\u0103 pe teritoriul Rom\u00e2niei, se vede at\u00e2t Ungaria c\u00e2t \u0219i Ucraina, deci locul acesta se afl\u0103 la intersec\u021bia celor trei \u021b\u0103ri. Logo-ul Trittera sugereaz\u0103 grafic aceea\u0219i idee a intersec\u021biei a trei \u201cp\u0103m\u00e2nturi\u201d.<\/span> Golul dintre cele 12 linii sugeaz\u0103 totodat\u0103 litera \u201cT\u201d. O alt\u0103 caracteristic\u0103 important\u0103 a locului, respectiv podgoriei, este faptul c\u0103 se afl\u0103 pe o limb\u0103 de sol din roc\u0103 vulcanic\u0103. Aceasta vine din Ungaria \u0219i intr\u0103 \u00een Rom\u00e2nia \u00een zona Halmeu. Roca vulcanic\u0103 ofer\u0103 strugurilor, respectiv vinului ni\u0219te caracteristici speciale, tocmai de aceea am ales pentru conceptul etichetelor reprezentarea a trei pietre diferite<\/span>.\u201d ne m\u0103rturise\u0219te Sorin T\u00eert.<\/p>\n

\"Etichete<\/p>\n

Cum a satisf\u0103cut Rottaprint cerin\u021bele complexe de realizare a etichetei de vin?<\/h2>\n

Am fost implica\u021bi \u00eenc\u0103 de la \u00eenceputul etapei de concepere a etichetei, \u00een str\u00e2ns\u0103 leg\u0103tur\u0103 cu graficianul, pentru a recomanda cele mai potrivite metode de tipar, \u00eennobilare \u0219i materiale<\/span> care s\u0103 scoat\u0103 \u00een eviden\u021b\u0103 povestea vinurilor Triterra. Av\u00e2nd un obiectiv clar din partea clientului cu privire la modul \u00een care se dorea ca etichetele personalizate s\u0103 arate at\u00e2t din punct de vedere vizual c\u00e2t \u0219i tactil, exper\u021bii Rottaprint au g\u0103sit solu\u021biile optime.<\/span><\/p>\n

\"Eticheta<\/p>\n

Eticheta este tip\u0103rit\u0103 cu mare aten\u021bie la detalii<\/span>, cu ajutorul a dou\u0103 tehnologii de tip\u0103rire<\/a>: digital<\/span> \u0219i serigrafie<\/span>. Prin combinarea diferitelor \u00eennobil\u0103ri precum: folio selectiv<\/span> \u0219i l\u0103cuirea selectiv\u0103 cu efect lucios<\/span> a fost posibil\u0103 aducerea etichetei de la design la via\u021b\u0103. Elementul central al etichetei este cuv\u00e2ntul Triterra<\/span> care iese \u00een eviden\u021b\u0103 datorit\u0103 combina\u021biei dintre folio \u0219i emboss<\/span>. Aplicarea folio concomitent cu deformarea materialului a rezultat \u00een reliefarea suprafe\u021belor pe care este aplicat folio, oferind o textur\u0103 tactil\u0103, complex\u0103 \u0219i un model natural<\/span>.<\/p>\n

\u201eRottaprint ne-a ajutat din nou, printr-o \u00eendrumare foarte atent\u0103 la detalii<\/span>, cum ar fi s\u0103 descompunem reprezentarea celor trei roci de pe etichete \u00een planuri distincte de culori \u0219i texturi diferite. Astfel, toate acestea combinate reu\u0219esc s\u0103 creeze un \u00eentreg cu o textur\u0103 expresiv\u0103 \u0219i unic\u0103<\/span> pentru fiecare etichet\u0103: alb, rose \u0219i ro\u0219u. Produsul finit arat\u0103 uimitor, etichetele transmit exact aspectul \u0219i senza\u021bia distinctive c\u0103utate.<\/span>\u201d \u00a0men\u021bioneaz\u0103 Sorin T\u00eert.<\/p>\n

\"EticheteCredit:<\/span><\/p>\n

Client:<\/span> Tarr Winery<\/p>\n

Design etichet\u0103 vin:<\/span> TD Studio<\/p>\n

Printer:<\/span> Rottaprint<\/p>\n","protected":false},"excerpt":{"rendered":"

Rottaprint, \u00een str\u00e2ns\u0103 leg\u0103tur\u0103 cu brand & visual identity TD Studio \u0219i Crama Triterra a realizat o serie de etichete … Continued<\/a><\/p>\n","protected":false},"author":7755,"featured_media":12843,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5],"tags":[],"class_list":["post-12828","post","type-post","status-publish","format-standard","has-post-thumbnail","category-proiecte-clienti"],"acf":[],"yoast_head":"\nEticheta de vin personalizata Triterra | Rottaprint<\/title>\n<meta name=\"description\" content=\"Eticheta de vin personalizata Triterra cu o textura expresiva si unica datorita tehnicilor de innobilare realizate de Rottaprint.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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