{"id":12285,"date":"2022-05-27T10:36:26","date_gmt":"2022-05-27T10:36:26","guid":{"rendered":"https:\/\/rottaprint.com\/?p=12285"},"modified":"2025-12-17T11:22:41","modified_gmt":"2025-12-17T11:22:41","slug":"eticheta-de-vin-incluziva-ia-nastere-la-rottaprint","status":"publish","type":"post","link":"https:\/\/rottaprint.com\/ro\/blog\/eticheta-de-vin-incluziva-ia-nastere-la-rottaprint\/","title":{"rendered":"Eticheta de vin incluziv\u0103 ia na\u0219tere la Rottaprint"},"content":{"rendered":"

\"eticheta<\/p>\n

Echipa Rottaprint a acceptat o nou\u0103 provocare! ArtVinium \u0219i Alfabetul Scripor de standardizare tactil\u0103 a culorilor \u0219i-au dorit s\u0103 lanseze la WineUp – Fair in Transilvania, o etichet\u0103 de vin incluziv\u0103. O etichet\u0103 care s\u0103 le ofere acces la culoarea vinului persoanelor cu deficien\u021be de vedere. De ce? Deoarece culoarea este, \u00een mod evident, primul lucru pe care \u00eel evalueaz\u0103 orice persoan\u0103 atunci c\u00e2nd are contact cu un vin. Deoarece p\u00e2n\u0103 acum era imposibil pentru persoanele cu deficien\u021be de vedere s\u0103 evalueze un vin din toate punctele de vedere, acest concept le va oferi posibilitatea s\u0103 participe la degust\u0103ri f\u0103r\u0103 sprijinul unui \u00eenso\u021bitor.<\/p>\n

Alfabetul Scripor<\/h2>\n

Cu siguran\u021b\u0103 ai auzit despre alfabetul Braille, sistemul de citire \u0219i scriere tactil\u0103, \u00een care punctele \u00een relief reprezint\u0103 literele alfabetului \u0219i semnele de punctua\u021bie. Ei bine, alfabetul Scripor este un concept bazat pe extinderea alfabetului Braille. Acesta le permite persoanelor cu deficien\u021be de vedere s\u0103 experimenteze lumea culorilor: s\u0103 le citeasc\u0103, s\u0103 le scrie, s\u0103 le \u00een\u021beleag\u0103, s\u0103 le re\u021bin\u0103, s\u0103 le diferen\u021bieze \u0219i s\u0103 le recunoasc\u0103. Alfabetul Scripor include at\u00e2t albul, negrul, cele 3 culori primare, c\u00e2t \u0219i culorile secundare portocaliu, verde \u0219i violet. \u00cen plus nuan\u021ba \u0219i tonul pot fi ob\u021binute prin ad\u0103ugarea de gri, alb sau negru.<\/p>\n

Cel care a g\u0103sit solu\u021bia reprezent\u0103rii tactilo-grafice a culorilor \u0219i nuan\u021belor este clujeanul Tudor Paul Scripor. Inven\u021bia acestuia a fost premiat\u0103 \u00een 2019 la Salonul de Inven\u021bii \u0219i Inova\u021bii de la Geneva cu Medalia de Aur la categoria Educa\u021bie, Cultur\u0103 \u0219i Art\u0103 \u0219i \u00een plus, a primit Premiul Special al Asocia\u021biei Inventatorilor din Germania.<\/p>\n

Conform statisticilor aproximativ 1,1 miliarde de persoane din \u00eentreaga lume tr\u0103iesc cu un anumit grad de pierdere a vederii sau orbire. Acest lucru \u00eenseamn\u0103 c\u0103 milioane de oameni experimenteaz\u0103 produsele prin atingere, nu prin vedere. Pentru marea majoritatea a oamenilor, degustarea vinului implic\u0103 folosirea mai multor sim\u021buri, printre care vederea. Aspectul vizual creeaz\u0103 a\u0219tept\u0103ri cu privire la gustul \u0219i aroma probabil\u0103 a acestuia.<\/p>\n

Implementarea alfabetului Scripor pe eticheta de vin incluziv\u0103<\/h2>\n

\"\"<\/p>\n

Eticheta de vin incluziv\u0103 realizat\u0103 pentru Wine-Up nu este una tip\u0103rit\u0103 \u00een mod clasic. Aceasta con\u021bine doar elementele tactile aplicate pe o etichet\u0103 simpl\u0103, realizat\u0103 din h\u00e2rtie neagr\u0103, colorat\u0103 \u00een mas\u0103. Alegerea unui material special pentru vin asigur\u0103 faptul c\u0103 eticheta va r\u0103m\u00e2ne intact\u0103 \u00een condi\u021biile de umezeal\u0103 sau frig la care sunt expuse sticlele.<\/p>\n

Lacul volumetric aplicat ne-a permis reliefarea simbolurilor celor trei culori principale ale vinului: ro\u0219u, alb \u0219i rose. Dup\u0103 cum sugereaz\u0103 \u0219i numele, lacul volumetric se simte diferit la atingere. Lacul mat poate oferi o senza\u021bie tactil\u0103 mai catifelat\u0103, \u00een timp ce lacul lucios va oferi o senza\u021bie neted\u0103. Lacul volumetric contribuie la experien\u021ba senzorial\u0103 de ansamblu pe care o presupune \u021binerea \u00een m\u00e2n\u0103 a unui produs etichetat.<\/p>\n

Elementele tactile \u0219i texturate ale ambalajului sunt cu siguran\u021b\u0103 atr\u0103g\u0103toare pentru orice cump\u0103r\u0103tor, dar sunt cu adev\u0103rat folositoare pentru persoanele cu deficien\u021be de vedere. \u00centr-o industrie menit\u0103 s\u0103 „atrag\u0103 aten\u021bia” \u0219i s\u0103 fie atractiv\u0103 din punct de vedere vizual, ad\u0103ugarea de elemente de etichetare care sunt concepute pentru a fi atinse va atinge un nou public. Produsele care sunt create pentru persoanele cu dizabilit\u0103\u021bi ar putea deveni populare \u00een r\u00e2ndul tuturor oamenilor, cu sau f\u0103r\u0103 dizabilit\u0103\u021bi.<\/p>\n","protected":false},"excerpt":{"rendered":"

Echipa Rottaprint a acceptat o nou\u0103 provocare! ArtVinium \u0219i Alfabetul Scripor de standardizare tactil\u0103 a culorilor \u0219i-au dorit s\u0103 lanseze … Continued<\/a><\/p>\n","protected":false},"author":5,"featured_media":12320,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[45],"tags":[],"class_list":["post-12285","post","type-post","status-publish","format-standard","has-post-thumbnail","category-noutati"],"acf":[],"yoast_head":"\nEticheta de vin incluziv\u0103 ia na\u0219tere la Rottaprint | Rottaprint<\/title>\n<meta name=\"description\" content=\"Eticheta de vin incluziv\u0103 creat\u0103 pentru Wine-up le ofer\u0103 persoanelor cu deficien\u021be de vedere darul de a citi culoarea vinului\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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