{"id":24796,"date":"2026-06-19T11:06:52","date_gmt":"2026-06-19T11:06:52","guid":{"rendered":"https:\/\/rottaprint.com\/?p=24796"},"modified":"2026-08-03T13:24:20","modified_gmt":"2026-08-03T13:24:20","slug":"rottaprint-at-interpack-2026-from-vision-to-success-on-the-shelf","status":"publish","type":"post","link":"https:\/\/rottaprint.com\/en\/blog\/rottaprint-at-interpack-2026-from-vision-to-success-on-the-shelf\/","title":{"rendered":"Rottaprint at Interpack 2026: From Vision to Success on the Shelf"},"content":{"rendered":"<p><strong><img decoding=\"async\" class=\"aligncenter wp-image-24648 size-large\" title=\"echipa-rottaprint-interpack-dusseldorf\" src=\"https:\/\/rottaprint.com\/app\/uploads\/2026\/06\/echipa-rottaprint-interpack-dusseldorf-1024x512.jpg\" alt=\"\" width=\"1024\" height=\"512\" srcset=\"https:\/\/rottaprint.com\/app\/uploads\/2026\/06\/echipa-rottaprint-interpack-dusseldorf-1024x512.jpg 1024w, https:\/\/rottaprint.com\/app\/uploads\/2026\/06\/echipa-rottaprint-interpack-dusseldorf-1100x550.jpg 1100w, https:\/\/rottaprint.com\/app\/uploads\/2026\/06\/echipa-rottaprint-interpack-dusseldorf-768x384.jpg 768w, https:\/\/rottaprint.com\/app\/uploads\/2026\/06\/echipa-rottaprint-interpack-dusseldorf-1536x768.jpg 1536w, https:\/\/rottaprint.com\/app\/uploads\/2026\/06\/echipa-rottaprint-interpack-dusseldorf-2048x1024.jpg 2048w, https:\/\/rottaprint.com\/app\/uploads\/2026\/06\/echipa-rottaprint-interpack-dusseldorf-90x45.jpg 90w, https:\/\/rottaprint.com\/app\/uploads\/2026\/06\/echipa-rottaprint-interpack-dusseldorf-105x53.jpg 105w, https:\/\/rottaprint.com\/app\/uploads\/2026\/06\/echipa-rottaprint-interpack-dusseldorf-500x250.jpg 500w, https:\/\/rottaprint.com\/app\/uploads\/2026\/06\/echipa-rottaprint-interpack-dusseldorf-1300x650.jpg 1300w\" sizes=\"(max-width: 576px) 100vw, (max-width: 768px) 50vw, (max-width: 992px) 35vw, (max-width: 1200px) 35vw, (max-width: 1400px) 70vw, 1100px\" \/><\/strong>This year\u2019s edition of <span style=\"color: #004b97;\"><strong><span style=\"color: #004b97;\"><a style=\"color: #004b97;\" href=\"https:\/\/www.interpack.com\/\">Interpack<\/a> <\/span>2026<\/strong><\/span>, held at <strong><span style=\"color: #004b97;\">Messe D\u00fcsseldorf in Germany<\/span><\/strong>, has reconfirmed the event&#8217;s status as the world\u2019s largest, most influential, and most comprehensive trade fair <strong><span style=\"color: #004b97;\">dedicated to processing and packaging.<\/span><br \/>\n<\/strong><\/p>\n<p>With a history spanning over six decades \u2014 the first edition took place in 1958 \u2014 Interpack serves as a unique global platform. It brings together thousands of exhibitors and hundreds of thousands of specialists from all corners of the world, covering the entire value chain: from cutting-edge processing technologies to packaging production<strong><span style=\"color: #004b97;\"> for the food, beverage, pharmaceutical, and cosmetics sectors. <\/span><\/strong><\/p>\n<h2><\/h2>\n<h2><strong>Key Themes in D\u00fcsseldorf: Sustainability and Efficiency<\/strong><\/h2>\n<p>The 2026 edition took place at a turning point for the industry, reflecting current legislative pressures and growing end-consumer expectations. The D\u00fcsseldorf trade fair sent a clear global signal: <strong><span style=\"color: #004b97;\">the future belongs to the circular economy, process digitalization, and lightning-fast adaptability to new ecological standards.<\/span><\/strong><\/p>\n<style>\nol ol li::marker {<br \/>  color: #004b97;<br \/>  font-weight: bold;<br \/>}<br \/><\/style>\n<p>This year&#8217;s edition highlighted solutions centered around three major themes:<\/p>\n<p><span style=\"color: #004b97;\"><strong>1. The Transition to a Circular Economy and PPWR:<\/strong> <\/span>Discussions were heavily driven by the new European regulations on packaging and packaging waste, with a strong focus on design explicitly engineered for easy recycling.<\/p>\n<p><strong><span style=\"color: #004b97;\">2. Resource Management:<\/span> <\/strong>Material efficiency, reducing the carbon footprint in production, and optimizing materials without compromising product safety.<\/p>\n<p><strong><span style=\"color: #004b97;\">3. Smart Technologies:<\/span><\/strong> Packaging that offers an interactive experience for consumers and technologies that optimize logistics.<\/p>\n<p>Participating in the world&#8217;s largest industry event reconfirmed a certainty for us: the direction in which we invest and innovate is perfectly aligned with global trends. For our partners, this means the reassurance that they are receiving next-generation label and printed film solutions that comply fully with the new European regulations.<\/p>\n<h2><strong>Rottaprint at Interpack 2026: Product Highlights<\/strong><\/h2>\n<p>In D\u00fcsseldorf, we transformed dialogue with visitors into concrete solutions for the future. We demonstrated that a label or packaging unit is more than just a logistical necessity: it is a powerful marketing tool and one of the core pillars for achieving PPWR goals.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-24640 size-full\" title=\"etichete-autoadezive-shrink-sleeves-rottaprint.jpg\" src=\"https:\/\/rottaprint.com\/app\/uploads\/2026\/06\/etichete-autoadezive-shrink-sleeves-rottaprint.jpg.jpg\" alt=\"\" width=\"1200\" height=\"628\" srcset=\"https:\/\/rottaprint.com\/app\/uploads\/2026\/06\/etichete-autoadezive-shrink-sleeves-rottaprint.jpg.jpg 1200w, https:\/\/rottaprint.com\/app\/uploads\/2026\/06\/etichete-autoadezive-shrink-sleeves-rottaprint.jpg-1100x576.jpg 1100w, https:\/\/rottaprint.com\/app\/uploads\/2026\/06\/etichete-autoadezive-shrink-sleeves-rottaprint.jpg-1024x536.jpg 1024w, https:\/\/rottaprint.com\/app\/uploads\/2026\/06\/etichete-autoadezive-shrink-sleeves-rottaprint.jpg-768x402.jpg 768w, https:\/\/rottaprint.com\/app\/uploads\/2026\/06\/etichete-autoadezive-shrink-sleeves-rottaprint.jpg-90x47.jpg 90w, https:\/\/rottaprint.com\/app\/uploads\/2026\/06\/etichete-autoadezive-shrink-sleeves-rottaprint.jpg-105x55.jpg 105w, https:\/\/rottaprint.com\/app\/uploads\/2026\/06\/etichete-autoadezive-shrink-sleeves-rottaprint.jpg-500x262.jpg 500w\" sizes=\"(max-width: 576px) 100vw, (max-width: 768px) 50vw, (max-width: 992px) 35vw, (max-width: 1200px) 35vw, (max-width: 1400px) 70vw, 1100px\" \/><\/p>\n<style>\nul li::marker {<br \/>  color: #004b97;<br \/>}<br \/><\/style>\n<p>Here are the products from our portfolio that generated the highest interest among visitors:<\/p>\n<ul style=\"margin-top: 0; margin-bottom: 10px; padding-left: 20px;\">\n<li style=\"margin-bottom: 5px;\"><strong><span style=\"color: #004b97;\"><a style=\"color: #004b97;\" href=\"https:\/\/rottaprint.com\/en\/products\/self-adhesive-labels\/\">Self-Adhesive Labels:<\/a><\/span><\/strong> Those who visited our stand were impressed by how premium details can completely transform the perception of a product. Visitors closely analyzed techniques such as embossing, hot\/cold foil stamping, and tactile tactile varnishes, recognizing these finishes as a proven method to capture the end consumer&#8217;s attention.<\/li>\n<li style=\"margin-bottom: 5px;\"><strong><span style=\"color: #004b97;\"><a style=\"color: #004b97;\" href=\"https:\/\/rottaprint.com\/en\/products\/shrink-sleeves\/\">Shrink Sleeves: <\/a><\/span><\/strong>Visitors appreciated how 360-degree customization perfectly fits even the most complex packaging shapes. These labels provide the largest surface area for branding, making them an excellent strategic tool for the beverage, dairy, and cosmetics industries.<\/li>\n<li style=\"margin-bottom: 5px;\"><span style=\"color: #004b97;\"><a style=\"color: #004b97;\" href=\"https:\/\/rottaprint.com\/en\/products\/aluminum-foil-lids\/\"><strong>Aluminum and PET Lids:<\/strong> <\/a><\/span>Food industry professionals noted the diversity of shapes and embossing types, as well as the clarity of the printed details.<\/li>\n<li style=\"margin-bottom: 5px;\"><span style=\"color: #004b97;\"><a style=\"color: #004b97;\" href=\"https:\/\/rottaprint.com\/en\/environmentally-friendly-solutions\/\"><strong>Sustainable Solutions and Circular Design:<\/strong><\/a><\/span> Within a global context dominated by ecological regulations, attention shifted massively toward eco-friendly products: materials with recycled content, FSC\/DPG certified products, and easy-to-recycle packaging.<\/li>\n<\/ul>\n<p>Beyond technologies and figures, Interpack was, as always, about people. We left D\u00fcsseldorf deeply grateful for the openness and enthusiasm with which we were received.<\/p>\n<p>Under this edition\u2019s slogan, <strong><span style=\"color: #004b97;\">\u201cThink connected\u201d<\/span><\/strong>, we felt that the discussions at our stand went far beyond mere formalities, quickly turning into collaborative projects and concrete decisions for the future. It was a real joy to reunite with our long-term partners and to unlock new business opportunities with specialists searching for the ideal labels and printed films for their products. Every shared business story and every logistical challenge brought to the table serves as the source of inspiration that guides our team in developing future solutions.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-24644\" title=\"stand-rottaprint-interpack-producator-etichete.jpg\" src=\"https:\/\/rottaprint.com\/app\/uploads\/2026\/06\/stand-rottaprint-interpack-producator-etichete.jpg.jpg\" alt=\"\" width=\"1200\" height=\"628\" srcset=\"https:\/\/rottaprint.com\/app\/uploads\/2026\/06\/stand-rottaprint-interpack-producator-etichete.jpg.jpg 1200w, https:\/\/rottaprint.com\/app\/uploads\/2026\/06\/stand-rottaprint-interpack-producator-etichete.jpg-1100x576.jpg 1100w, https:\/\/rottaprint.com\/app\/uploads\/2026\/06\/stand-rottaprint-interpack-producator-etichete.jpg-1024x536.jpg 1024w, https:\/\/rottaprint.com\/app\/uploads\/2026\/06\/stand-rottaprint-interpack-producator-etichete.jpg-768x402.jpg 768w, https:\/\/rottaprint.com\/app\/uploads\/2026\/06\/stand-rottaprint-interpack-producator-etichete.jpg-90x47.jpg 90w, https:\/\/rottaprint.com\/app\/uploads\/2026\/06\/stand-rottaprint-interpack-producator-etichete.jpg-105x55.jpg 105w, https:\/\/rottaprint.com\/app\/uploads\/2026\/06\/stand-rottaprint-interpack-producator-etichete.jpg-500x262.jpg 500w\" sizes=\"(max-width: 576px) 100vw, (max-width: 768px) 50vw, (max-width: 992px) 35vw, (max-width: 1200px) 35vw, (max-width: 1400px) 70vw, 1100px\" \/><\/p>\n<p>This year\u2019s edition was a remarkable experience, but the countdown has already begun: we hope to meet again in D\u00fcsseldorf in 2029!<\/p>\n<p>Until then, feel free to <strong><span style=\"color: #004b97;\"><a style=\"color: #004b97;\" href=\"https:\/\/rottaprint.com\/en\/contact\/\">contact us<\/a><\/span><\/strong> with any questions, projects, or requests \u2014 our team is here to find the perfect solutions for your brand!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>This year\u2019s edition of Interpack 2026, held at Messe D\u00fcsseldorf in Germany, has reconfirmed the event&#8217;s status as the world\u2019s &hellip; <a href=\"https:\/\/rottaprint.com\/en\/blog\/rottaprint-at-interpack-2026-from-vision-to-success-on-the-shelf\/\">Continued<\/a><\/p>\n","protected":false},"author":7755,"featured_media":24997,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-24796","post","type-post","status-publish","format-standard","has-post-thumbnail","category-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.2 (Yoast SEO v26.2) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Rottaprint at Interpack 2026: From Vision to Success on the Shelf<\/title>\n<meta name=\"description\" content=\"Read more to find out 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