{"id":24688,"date":"2026-06-23T08:19:19","date_gmt":"2026-06-23T08:19:19","guid":{"rendered":"https:\/\/rottaprint.com\/?p=24688"},"modified":"2026-08-03T13:21:18","modified_gmt":"2026-08-03T13:21:18","slug":"rottaprint-and-ravioli-redefining-labels-for-reusable-packaging-in-ecommerce","status":"publish","type":"post","link":"https:\/\/rottaprint.com\/en\/blog\/rottaprint-and-ravioli-redefining-labels-for-reusable-packaging-in-ecommerce\/","title":{"rendered":"How Rottaprint and Ravioli are Redefining Labels for Reusable Packaging in e-Commerce"},"content":{"rendered":"<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-24546\" title=\"ravioli-reusable-shipping-boxes-folded 2.jpg\" src=\"https:\/\/rottaprint.com\/app\/uploads\/2026\/06\/ravioli-reusable-shipping-boxes-folded-2.jpg.jpg\" alt=\"A hand holding three collapsed, flat-folded black Ravioli reusable shipping boxes against a dark textured background, highlighting efficient return logistics\" width=\"1400\" height=\"500\" srcset=\"https:\/\/rottaprint.com\/app\/uploads\/2026\/06\/ravioli-reusable-shipping-boxes-folded-2.jpg.jpg 1400w, https:\/\/rottaprint.com\/app\/uploads\/2026\/06\/ravioli-reusable-shipping-boxes-folded-2.jpg-1100x393.jpg 1100w, https:\/\/rottaprint.com\/app\/uploads\/2026\/06\/ravioli-reusable-shipping-boxes-folded-2.jpg-1024x366.jpg 1024w, https:\/\/rottaprint.com\/app\/uploads\/2026\/06\/ravioli-reusable-shipping-boxes-folded-2.jpg-768x274.jpg 768w, https:\/\/rottaprint.com\/app\/uploads\/2026\/06\/ravioli-reusable-shipping-boxes-folded-2.jpg-90x32.jpg 90w, https:\/\/rottaprint.com\/app\/uploads\/2026\/06\/ravioli-reusable-shipping-boxes-folded-2.jpg-105x38.jpg 105w, https:\/\/rottaprint.com\/app\/uploads\/2026\/06\/ravioli-reusable-shipping-boxes-folded-2.jpg-500x179.jpg 500w, https:\/\/rottaprint.com\/app\/uploads\/2026\/06\/ravioli-reusable-shipping-boxes-folded-2.jpg-1300x464.jpg 1300w\" sizes=\"(max-width: 576px) 100vw, (max-width: 768px) 50vw, (max-width: 992px) 35vw, (max-width: 1200px) 35vw, (max-width: 1400px) 70vw, 1100px\" \/><\/p>\n<p>How do you create a label that sticks perfectly during transit but peels off without a trace when the package returns? The transition from &#8216;single-use&#8217; to &#8216;circular&#8217; is the next big shift in global retail packaging. In our latest case study, we dive into our collaboration with <a href=\"https:\/\/getravioli.de\/\"><span style=\"color: #004c97;\"><strong><span style=\"text-decoration: underline; color: #004c97;\">Ravioli Logistik<\/span><\/strong><\/span><\/a>, a pioneer in reusable shipping. We\u2019ll show how specialized labels for reusable packaging allowed major retailers like <span style=\"color: #004c97;\"><strong><a style=\"color: #004c97; text-decoration: underline;\" href=\"https:\/\/www.fielmann.de\">Fielmann<\/a><\/strong><\/span> to adopt a zero-waste shipping flow without compromising on logistics or speed.<\/p>\n<h2><\/h2>\n<h2><span style=\"color: #004b97;\"><strong>Why Standard Labels Fail in Sustainable e-Commerce Packaging<\/strong><\/span><\/h2>\n<p>As e-commerce continues to boom, the environmental footprint of single-use cardboard has become impossible to ignore. <strong><span style=\"color: #004c97;\"><a style=\"color: #004c97;\" href=\"https:\/\/getravioli.de\/\">Ravioli Logistik<\/a> <\/span><\/strong>stepped in with a revolutionary reusable system, but they quickly faced a critical technical barrier: standard labelling solutions for circular packaging were either too permanent \u2014 damaging the reusable boxes \u2014 or too weak, causing shipping labels to fall off during transit.<\/p>\n<p>To make the system work, the label solution had to meet a set of contradictory requirements:<\/p>\n<ul style=\"margin-top: 0; margin-bottom: 10px; padding-left: 20px;\">\n<li style=\"margin-bottom: 5px;\">The surface had to provide <strong><span style=\"color: #004c97;\">enough grip<\/span><\/strong> for various types of standard shipping labels (AWB) used by different couriers.<\/li>\n<li style=\"margin-bottom: 5px;\">It was critical that the temporary shipping labels could be peeled off without leaving adhesive residue, which would otherwise collect dirt and damage the packaging&#8217;s appearance.<\/li>\n<li style=\"margin-bottom: 5px;\">The base label produced by Rottaprint had to stay permanently bonded to the Ravioli reusable packaging, resisting mechanical wear and temperature changes over repeated shipping cycles.<\/li>\n<li style=\"list-style-type: none;\"><\/li>\n<\/ul>\n<h2><span style=\"color: #004c97;\">The Solution: High-Performance Labels for Reusable Packaging<\/span><\/h2>\n<p>Working in close synergy with Ravioli Logistik, <strong><span style=\"color: #004c97;\"><a style=\"color: #004c97; text-decoration: underline;\" href=\"https:\/\/rottaprint.com\/en\/about-us\/\">Rottaprint<\/a><\/span> <\/strong>developed a tailor-made labelling solution for circular packaging. Our goal was clear: to create a high-performance base label that acts as a permanent interface between the reusable packaging and any standard shipping label.<\/p>\n<p>Through this partnership, we created a label that meets every technical need:<\/p>\n<p><strong><span style=\"color: #004c97;\">1. Adhesion to reusable packaging<\/span> <\/strong>\u2013 Rottaprint\u2019s experts have developed a label formula that creates a strong bond with the reusable material, ensuring it stays firmly in place even after exposure to various weather conditions or the mechanical friction encountered in sorting hubs.<\/p>\n<p><strong><span style=\"color: #004c97;\">2. The AWB peels off effortlessly<\/span><\/strong> \u2013\u00a0 The top layer of the label features a surface that provides just enough initial grip to keep courier AWBs securely in place, while still allowing them to be removed without any effort \u2014 leaving clean, residue-free labels for the end consumer or the warehouse team.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-24937\" title=\"reusable-packaging-shipping-label-peel-demonstration\" src=\"https:\/\/rottaprint.com\/app\/uploads\/2026\/06\/reusable-packaging-shipping-label-peel-demonstration-.jpg\" alt=\"\" width=\"1391\" height=\"262\" srcset=\"https:\/\/rottaprint.com\/app\/uploads\/2026\/06\/reusable-packaging-shipping-label-peel-demonstration-.jpg 1391w, https:\/\/rottaprint.com\/app\/uploads\/2026\/06\/reusable-packaging-shipping-label-peel-demonstration--1100x207.jpg 1100w, https:\/\/rottaprint.com\/app\/uploads\/2026\/06\/reusable-packaging-shipping-label-peel-demonstration--1024x193.jpg 1024w, https:\/\/rottaprint.com\/app\/uploads\/2026\/06\/reusable-packaging-shipping-label-peel-demonstration--768x145.jpg 768w, https:\/\/rottaprint.com\/app\/uploads\/2026\/06\/reusable-packaging-shipping-label-peel-demonstration--90x17.jpg 90w, https:\/\/rottaprint.com\/app\/uploads\/2026\/06\/reusable-packaging-shipping-label-peel-demonstration--105x20.jpg 105w, https:\/\/rottaprint.com\/app\/uploads\/2026\/06\/reusable-packaging-shipping-label-peel-demonstration--500x94.jpg 500w, https:\/\/rottaprint.com\/app\/uploads\/2026\/06\/reusable-packaging-shipping-label-peel-demonstration--1300x245.jpg 1300w\" sizes=\"(max-width: 576px) 100vw, (max-width: 768px) 50vw, (max-width: 992px) 35vw, (max-width: 1200px) 35vw, (max-width: 1400px) 70vw, 1100px\" \/><\/p>\n<p>The performance of these labels for reusable packaging was made possible through a close collaboration between Ravioli and the Rottaprint team, built on a detailed understanding of the entire journey the label goes through, the development and testing of the right formulas for the application, and the continuous optimisation of the solution based on results obtained in real-world conditions \u2014 all to ensure the functionality and reliability needed throughout every stage of the reuse cycle.<\/p>\n<p>Additionally, the label found inside the box integrates <strong><span style=\"color: #004b97;\">unique variable QR codes<\/span><\/strong>, allowing each reusable packaging unit to be individually identified and tracked across multiple shipping cycles.<\/p>\n<h2 style=\"text-align: left;\">The Result: Circular Shipping Working in<span style=\"color: #004b97;\"> the<\/span> Real World<\/h2>\n<p>By developing the labels for reusable packaging, Rottaprint has made a significant contribution to the functionality and success of Ravioli Logistik\u2019s innovative system. The labelling solution developed ensures the efficient operation of this sustainable logistics model, turning a complex technical challenge into an operational advantage.<\/p>\n<p>The implementation of this labelling solution for circular packaging has led to:<\/p>\n<ul style=\"margin: 0; padding-left: 20px;\">\n<li style=\"margin-bottom: 5px;\"><strong><span style=\"color: #004c97;\">Decrease in<\/span> <span style=\"color: #004c97;\">single-use cardboard and plastic packaging<\/span><\/strong> consumption across the e-commerce supply chain.<\/li>\n<li style=\"margin-bottom: 5px;\"><strong><span style=\"color: #004c97;\">Faster warehouse operation<\/span><\/strong><span style=\"color: #004c97;\">s<\/span> by minimizing errors caused by failing or unreadable shipping labels.<\/li>\n<li style=\"margin-bottom: 5px;\"><strong><span style=\"color: #004c97;\">Faster refurbishment of the packaging <\/span><\/strong>\u2014 quick removal of the old label, a clean surface for the new one, and it\u2019s ready for the next customer.<\/li>\n<li style=\"margin-bottom: 5px;\"><strong><span style=\"color: #004c97;\">A lower carbon footprint throughout the entire value chain<\/span><\/strong>, supporting long-term sustainability goals.<\/li>\n<li style=\"margin-bottom: 5px;\"><strong><span style=\"color: #004c97;\">Full traceability <\/span><\/strong>enabled by unique identification codes printed on the inner label, <strong><span style=\"color: #004c97;\">enabling transparent logistics, accurate return-flow tracking, and efficient inventory management<\/span> <\/strong>throughout the entire packaging lifecycle.<\/li>\n<li style=\"margin-bottom: 5px;\">A clean, professional look that <strong><span style=\"color: #004c97;\">demonstrates the brand\u2019s commitment to sustainability<\/span><\/strong> directly to the end consumer through every unboxing.<\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-24934\" title=\"1-Ravioli-vs.-10-Cardboard-Boxes\" src=\"https:\/\/rottaprint.com\/app\/uploads\/2026\/06\/1-Ravioli-vs.-10-Cardboard-Boxes-1.jpg\" alt=\"\" width=\"1400\" height=\"500\" srcset=\"https:\/\/rottaprint.com\/app\/uploads\/2026\/06\/1-Ravioli-vs.-10-Cardboard-Boxes-1.jpg 1400w, https:\/\/rottaprint.com\/app\/uploads\/2026\/06\/1-Ravioli-vs.-10-Cardboard-Boxes-1-1100x393.jpg 1100w, https:\/\/rottaprint.com\/app\/uploads\/2026\/06\/1-Ravioli-vs.-10-Cardboard-Boxes-1-1024x366.jpg 1024w, https:\/\/rottaprint.com\/app\/uploads\/2026\/06\/1-Ravioli-vs.-10-Cardboard-Boxes-1-768x274.jpg 768w, https:\/\/rottaprint.com\/app\/uploads\/2026\/06\/1-Ravioli-vs.-10-Cardboard-Boxes-1-90x32.jpg 90w, https:\/\/rottaprint.com\/app\/uploads\/2026\/06\/1-Ravioli-vs.-10-Cardboard-Boxes-1-105x38.jpg 105w, https:\/\/rottaprint.com\/app\/uploads\/2026\/06\/1-Ravioli-vs.-10-Cardboard-Boxes-1-500x179.jpg 500w, https:\/\/rottaprint.com\/app\/uploads\/2026\/06\/1-Ravioli-vs.-10-Cardboard-Boxes-1-1300x464.jpg 1300w\" sizes=\"(max-width: 576px) 100vw, (max-width: 768px) 50vw, (max-width: 992px) 35vw, (max-width: 1200px) 35vw, (max-width: 1400px) 70vw, 1100px\" \/><\/p>\n<p>Because circular packaging requires unique technical specifications, we treat every project individually. View our <span style=\"color: #004c97;\"><b data-path-to-node=\"10,0\" data-index-in-node=\"116\"><a class=\"ng-star-inserted\" style=\"color: #004c97;\" href=\"https:\/\/rottaprint.com\/en\/products\/\" target=\"_blank\" rel=\"noopener\" data-hveid=\"0\" data-ved=\"0CAAQ_4QMahgKEwjpg4384OuUAxUAAAAAHQAAAAAQigE\">product capabilities<\/a><\/b><\/span> and <b data-path-to-node=\"10,0\" data-index-in-node=\"141\"><a class=\"ng-star-inserted\" href=\"https:\/\/rottaprint.com\/en\/contact\/#contact-form\" target=\"_blank\" rel=\"noopener\" data-hveid=\"0\" data-ved=\"0CAAQ_4QMahgKEwjpg4384OuUAxUAAAAAHQAAAAAQiwE\"><span style=\"color: #004c97;\"><span style=\"text-decoration: underline;\">contact us<\/span><\/span><\/a><\/b> so we can find the perfect high-performance labeling solution for your business.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>How do you create a label that sticks perfectly during transit but peels off without a trace when the package &hellip; <a href=\"https:\/\/rottaprint.com\/en\/blog\/rottaprint-and-ravioli-redefining-labels-for-reusable-packaging-in-ecommerce\/\">Continued<\/a><\/p>\n","protected":false},"author":7755,"featured_media":24550,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[61],"tags":[],"class_list":["post-24688","post","type-post","status-publish","format-standard","has-post-thumbnail","category-customer-projects"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.2 (Yoast SEO v26.2) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Rottaprint and Ravioli Redefining Labels for Reusable Packaging<\/title>\n<meta name=\"description\" content=\"Rottaprint and Ravioli Redefining Labels for Reusable Packaging in e-Commerce. 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Request a quote, and we will find the right solution for you.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/rottaprint.com\/en\/blog\/rottaprint-and-ravioli-redefining-labels-for-reusable-packaging-in-ecommerce\/\" \/>\n<meta property=\"og:site_name\" content=\"Rottaprint\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/sunimprof.rottaprint\/\" \/>\n<meta property=\"article:published_time\" content=\"2026-06-23T08:19:19+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-08-03T13:21:18+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/rottaprint.com\/app\/uploads\/2026\/06\/ravioli-reusable-shipping-boxes-folded.jpg.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"485\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Maia Ismail\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Maia Ismail\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":[\"Article\",\"BlogPosting\"],\"@id\":\"https:\/\/rottaprint.com\/en\/blog\/rottaprint-and-ravioli-redefining-labels-for-reusable-packaging-in-ecommerce\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/rottaprint.com\/en\/blog\/rottaprint-and-ravioli-redefining-labels-for-reusable-packaging-in-ecommerce\/\"},\"author\":{\"name\":\"Maia Ismail\",\"@id\":\"https:\/\/rottaprint.com\/en\/#\/schema\/person\/72043499ef349bcea9faf3a524a38d04\"},\"headline\":\"How Rottaprint and Ravioli are Redefining Labels for Reusable Packaging in e-Commerce\",\"datePublished\":\"2026-06-23T08:19:19+00:00\",\"dateModified\":\"2026-08-03T13:21:18+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/rottaprint.com\/en\/blog\/rottaprint-and-ravioli-redefining-labels-for-reusable-packaging-in-ecommerce\/\"},\"wordCount\":709,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/rottaprint.com\/en\/#organization\"},\"image\":{\"@id\":\"https:\/\/rottaprint.com\/en\/blog\/rottaprint-and-ravioli-redefining-labels-for-reusable-packaging-in-ecommerce\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/rottaprint.com\/app\/uploads\/2026\/06\/ravioli-reusable-shipping-boxes-folded.jpg.jpg\",\"articleSection\":[\"Customer projects\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/rottaprint.com\/en\/blog\/rottaprint-and-ravioli-redefining-labels-for-reusable-packaging-in-ecommerce\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/rottaprint.com\/en\/blog\/rottaprint-and-ravioli-redefining-labels-for-reusable-packaging-in-ecommerce\/\",\"url\":\"https:\/\/rottaprint.com\/en\/blog\/rottaprint-and-ravioli-redefining-labels-for-reusable-packaging-in-ecommerce\/\",\"name\":\"Rottaprint\",\"isPartOf\":{\"@id\":\"https:\/\/rottaprint.com\/en\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/rottaprint.com\/en\/blog\/rottaprint-and-ravioli-redefining-labels-for-reusable-packaging-in-ecommerce\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/rottaprint.com\/en\/blog\/rottaprint-and-ravioli-redefining-labels-for-reusable-packaging-in-ecommerce\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/rottaprint.com\/app\/uploads\/2026\/06\/ravioli-reusable-shipping-boxes-folded.jpg.jpg\",\"datePublished\":\"2026-06-23T08:19:19+00:00\",\"dateModified\":\"2026-08-03T13:21:18+00:00\",\"description\":\"Rottaprint and Ravioli Redefining Labels for Reusable Packaging in e-Commerce. 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