{"id":17416,"date":"2023-10-05T09:02:03","date_gmt":"2023-10-05T09:02:03","guid":{"rendered":"https:\/\/rottaprint.com\/?p=17416"},"modified":"2025-12-17T11:00:03","modified_gmt":"2025-12-17T11:00:03","slug":"sustainable-packaging-napolact-and-rottaprint-opt-for-more-eco-friendly-solutions","status":"publish","type":"post","link":"https:\/\/rottaprint.com\/en\/blog\/sustainable-packaging-napolact-and-rottaprint-opt-for-more-eco-friendly-solutions\/","title":{"rendered":"Sustainable packaging: Napolact and Rottaprint opt for more eco-friendly solutions"},"content":{"rendered":"

There is more and more debate about sustainable packaging in the food industry, and Napolact<\/a><\/span> <\/strong>has found the answer in more environmentally friendly shrink sleeve labels<\/a> <\/span><\/strong>and Rottaprint expertise.<\/h4>\n

\"Sustainable<\/p>\n

Rottaprint’s vision<\/h2>\n

Our vision is to build a sustainable and secure future together with our partners and customers. Protecting the environment must become a priority for all of us, and Rottaprint actively supports its partners to act responsibly with nature-friendly label and packaging solutions<\/span><\/a>.<\/strong> Within<\/span> the Rottaprint team, we are constantly interested in global trends regarding sustainability and the impact we have on the environment. That’s why our material alternatives are designed to help our customers, as well as their end consumers, to recycle their product containers as easily as possible.<\/p>\n

Latest trends in the sustainable packaging industry<\/h2>\n

With increasingly stringent EU regulations and Europe’s commitment to achieve climate neutrality by 2050, product labelling is taking on a whole new shape.<\/p>\n

Consumers’ education and awareness have also played a major role in this significant shift towards more nature-friendly packaging and labelling.<\/p>\n

Innovation and technology have contributed to the development of more sustainable packaging and label materials that can meet product protection and information presentation requirements while reducing environmental impact. There are now eco-friendly options that make it possible to recycle containers after they are discarded. The main trends include the use of recyclable and biodegradable materials, the circular economy to reduce waste, the use of alternatives to plastic, labels that are easy to remove from the container, labels with a recyclable component, compostable labels, packaging with components made of the same material (mono-material) or others. The sustainability information is becoming more detailed on labels, and supply chain collaboration and stringent regulations are playing an increasing role.<\/p>\n

Furthermore, many companies and brands, such as Napolact, are committed to improving their sustainability. This includes using sustainable packaging and labels for their products.<\/p>\n

\"Sustainable<\/p>\n

What did Napolact want?<\/h2>\n

“Our partnership with FrieslandCampina is a long-standing one, and the key to success is our ongoing collaboration in implementing the best solutions for Napolact product labels\u201d, <\/em>said Cristi Nechita-Rotta, general manager of Rottaprint.<\/p>\n

Napolact wanted sustainable packaging. They looked for an alternative to the PVC film used in the production of their shrink sleeve labels. So FrieslandCampina made the decision to replace PVC film with PETg for shrink sleeve labels, a Rottaprint product. Known for its strength and quality, PETg film is energy efficient and environmentally friendly.<\/p>\n

The solution proposed by Rottaprint<\/h2>\n

The first production tests achieved excellent results and in early 2019 the first Napolact products covered with PETg shrink film were launched on the market. The first containers in the Napolact portfolio to benefit from the replacement of PVC film with PETg film were therefore the small-weight containers (230 g, 330 g, 400 g, 750 g and 900 g). Later, Rottaprint specialists actively worked on developing a solution for the larger containers (1.4 litre and 1.6 litre), so that now all Napolact shrink sleeve labels are made exclusively from PETg.<\/p>\n

Rottaprint’s solution was a perfect match for FrieslandCampina’s shrink sleeve label requirements:<\/p>\n