{"id":14589,"date":"2023-02-13T07:37:28","date_gmt":"2023-02-13T07:37:28","guid":{"rendered":"https:\/\/rottaprint.com\/?p=14589"},"modified":"2026-06-08T07:37:26","modified_gmt":"2026-06-08T07:37:26","slug":"8-varieties-of-digitally-printed-custom-labels","status":"publish","type":"post","link":"https:\/\/rottaprint.com\/en\/blog\/8-varieties-of-digitally-printed-custom-labels\/","title":{"rendered":"8 varieties of digitally printed custom labels"},"content":{"rendered":"

\"Customized<\/p>\n

Creating unique, limited edition or anniversary custom labels is an effective way to differentiate yourself from the competition. In today’s market, a clever and creative label can help you draw consumers’ attention to your products.\u00a0<\/span><\/p>\n

As the years go by, the average consumer attention span is getting shorter and shorter. Did you know that a third of consumers feel they have less time on their hands compared to 5 years ago?* This is one of the explanations for the 50% increase in personalized packaging in 2022 compared to the previous year**. They help you capture shoppers’ interest in no time.<\/p>\n

When you need exceptional quality for a limited print run or beyond, digital printing offers more opportunities. So your product label will be unique, no matter the print volume you produce.<\/p>\n

Here you can explore the operational advantages of digital printing<\/a><\/span><\/strong> and the situations where it is an appropriate option. Below we will focus on custom labels. You’ll learn about the customization opportunities digital printing offers you.<\/p>\n

1. Variable images<\/b><\/h2>\n

You can choose several images relevant to your target segment to be displayed alternately on the shelf. This creates an eye-catching message and boosts sales.<\/p>\n

\"Custom<\/p>\n

2. Variable texts, listed in random order<\/b><\/h2>\n

Variable text, such as names, words or phrases that consumers identify with, can be printed on the label in random order. In this way, each batch of products will contain a mix of labels. So there will be a mix of messages on the shelf.<\/p>\n

\"Custom<\/p>\n

3. Customized labels<\/b> by mosaic technique<\/b><\/h2>\n

Mosaic involves digitally printing an unlimited number of customized labels. Each one will have a 100% unique design, but will be part of the same graphic register. And the best part is that there is no print run limit.<\/p>\n

Not sure if such a technique is suitable for your product? Our specialists will advise and guide you through the process of creating your graphic concept and your printing press.<\/p>\n

\"Custom<\/p>\n

Mosaic technique applied to a honeycomb image – each copy is different in size and colour distribution, but part of the same graphic register.<\/em><\/p>\n

4. Customized labels<\/b> by collage technique<\/b><\/h2>\n

If you opt for this technique, the first step is to select the basic elements of the collage. Then our algorithm generates exactly the number of variations you need.<\/p>\n

This way, each label will be unique, but will fit within the parameters you have defined. By doing this you can control the design elements. In addition, this technique can be used simultaneously with the mosaic technique.<\/p>\n