Sunimprof Rottaprint, the largest flexographic printing company producing self-adhesive labels and flexible packaging in Romania, becomes Rottaprint and has a new visual identity, following an integrated rebranding process. The investment in the creation and implementation of new brand strategies amounted to 40,000 euros.
According to company representatives, the main objective of the rebranding process was to create a unique brand image in all the markets it activates. Until now, in Hungary and Germany the company was known as Sunimprof, and in Romania as Sunimprof Rottaprint.
“First of all, we wanted to have a consistent image in all the countries where we are present and to have a unitary brand communication. We opted for a simpler and easier to remember option for our clients and partners. Moreover, we aimed for the new identity to fully reflect our activity and we are convinced that this can only strengthen our position as a market leader in Romania, “ says Cristi Nechita-Rotta, Rottaprint CEO.
The name of Rottaprint is part of the company’s history, and the logo symbol evokes the technological process of printing, such as the printing in roll, a defining activity for the company. Thus, the stylized R of the symbol comprises three elements: the line that represents the paper that enters the machine, the circle that is the drum of the machine, and the semicircle that refers to the finished product.
The rebranding process also included the launch of a new version of the company’s website. Thus, the new website www.rottaprint.com contains up-to-date information about the company and the services we offer and will be available in four languages, in order to reach the most important markets in question.