{"id":24697,"date":"2026-06-23T08:20:28","date_gmt":"2026-06-23T08:20:28","guid":{"rendered":"https:\/\/rottaprint.com\/?p=24697"},"modified":"2026-08-03T13:24:02","modified_gmt":"2026-08-03T13:24:02","slug":"etiketten-fuer-mehrwegverpackungen-im-e-commerce-rottaprint-x-ravioli","status":"publish","type":"post","link":"https:\/\/rottaprint.com\/de\/blog\/etiketten-fuer-mehrwegverpackungen-im-e-commerce-rottaprint-x-ravioli\/","title":{"rendered":"Etiketten f\u00fcr Mehrwegverpackungen im E-Commerce \u2013 Die Erfolgsgeschichte von Rottaprint x Ravioli"},"content":{"rendered":"<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-24546\" title=\"ravioli-reusable-shipping-boxes-folded 2.jpg\" src=\"https:\/\/rottaprint.com\/app\/uploads\/2026\/06\/ravioli-reusable-shipping-boxes-folded-2.jpg.jpg\" alt=\"A hand holding three collapsed, flat-folded black Ravioli reusable shipping boxes against a dark textured background, highlighting efficient return logistics\" width=\"1400\" height=\"500\" srcset=\"https:\/\/rottaprint.com\/app\/uploads\/2026\/06\/ravioli-reusable-shipping-boxes-folded-2.jpg.jpg 1400w, https:\/\/rottaprint.com\/app\/uploads\/2026\/06\/ravioli-reusable-shipping-boxes-folded-2.jpg-1100x393.jpg 1100w, https:\/\/rottaprint.com\/app\/uploads\/2026\/06\/ravioli-reusable-shipping-boxes-folded-2.jpg-1024x366.jpg 1024w, https:\/\/rottaprint.com\/app\/uploads\/2026\/06\/ravioli-reusable-shipping-boxes-folded-2.jpg-768x274.jpg 768w, https:\/\/rottaprint.com\/app\/uploads\/2026\/06\/ravioli-reusable-shipping-boxes-folded-2.jpg-90x32.jpg 90w, https:\/\/rottaprint.com\/app\/uploads\/2026\/06\/ravioli-reusable-shipping-boxes-folded-2.jpg-105x38.jpg 105w, https:\/\/rottaprint.com\/app\/uploads\/2026\/06\/ravioli-reusable-shipping-boxes-folded-2.jpg-500x179.jpg 500w, https:\/\/rottaprint.com\/app\/uploads\/2026\/06\/ravioli-reusable-shipping-boxes-folded-2.jpg-1300x464.jpg 1300w\" sizes=\"(max-width: 576px) 100vw, (max-width: 768px) 50vw, (max-width: 992px) 35vw, (max-width: 1200px) 35vw, (max-width: 1400px) 70vw, 1100px\" \/><\/p>\n<p>Wie entwickelt man ein Etikett, das w\u00e4hrend des Transports zuverl\u00e4ssig haftet, sich aber bei der R\u00fccksendung r\u00fcckstandslos entfernen l\u00e4sst? Der Wandel von \u201eSingle-Use\u201c hin zu \u201eCircular\u201c ist der n\u00e4chste gro\u00dfe Schritt im globalen Verpackungsmarkt. In unserer aktuellen Case Study beleuchten wir die Zusammenarbeit mit <strong><span style=\"color: #004b97;\"><a style=\"color: #004b97;\" href=\"https:\/\/getravioli.de\/\">Ravioli Logistik<\/a><\/span><\/strong>, einem Vorreiter im Bereich wiederverwendbarer Versandl\u00f6sungen. Wir zeigen, wie spezialisierte Etiketten f\u00fcr Mehrwegverpackungen es gro\u00dfen H\u00e4ndlern wie <strong><span style=\"color: #004b97;\"><a style=\"color: #004b97;\" href=\"https:\/\/www.fielmann.de\">Fielmann<\/a><\/span><\/strong><strong><span style=\"color: #004b97;\">\u00a0<\/span><\/strong>erm\u00f6glichen, einen kreislauff\u00e4higen Zero-Waste-Versandprozess umzusetzen \u2013 ohne Einbu\u00dfen bei Logistik oder Geschwindigkeit.<\/p>\n<h2><\/h2>\n<h2><b>Warum Standardetiketten bei <\/b><b>nachhaltigen Verpackungen im E-Commerce<\/b><b> versagen<\/b><\/h2>\n<p>Mit dem anhaltenden Boom des E-Commerce wird der \u00f6kologische Fu\u00dfabdruck von Einwegkartons zunehmend zum Problem. <strong><span style=\"color: #004b97;\"><a style=\"color: #004b97;\" href=\"https:\/\/getravioli.de\/\">Ravioli Logistik<\/a><\/span><\/strong> entwickelte ein innovatives Mehrwegsystem, stie\u00df jedoch schnell auf eine entscheidende technische Herausforderung: Standardetiketten f\u00fcr Kreislaufverpackungen waren entweder zu stark haftend und besch\u00e4digten die wiederverwendbaren Boxen oder zu schwach, sodass sich die Versandetiketten w\u00e4hrend des Transports l\u00f6sten.<\/p>\n<p>Damit das System funktioniert, musste die Etikettenl\u00f6sung anspruchsvolle Anforderungen erf\u00fcllen:<\/p>\n<ul style=\"margin-top: 0; margin-bottom: 10px; padding-left: 20px;\">\n<li style=\"margin-bottom: 5px;\">Die Oberfl\u00e4che musste <strong><span style=\"color: #004b97;\">ausreichend Haftung<\/span><\/strong> f\u00fcr verschiedene Standard-Versandlabels (AWB) bieten, die von unterschiedlichen Paketdiensten verwendet werden.<\/li>\n<li style=\"margin-bottom: 5px;\">Die tempor\u00e4ren Versandetiketten mussten sich r\u00fcckstandslos entfernen lassen, um Verschmutzungen und optische Beeintr\u00e4chtigungen zu vermeiden.<\/li>\n<li style=\"margin-bottom: 5px;\">Das von Rottaprint produzierte Basisetikett musste dauerhaft auf der Mehrwegverpackung haften und mechanischer Belastung sowie Temperaturschwankungen \u00fcber mehrere Versandzyklen hinweg standhalten.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h2><b>Die L\u00f6sung: Hochleistungs-<\/b><b>Etiketten f\u00fcr<\/b> <b>Mehrwegverpackungen<\/b><\/h2>\n<p>In enger Zusammenarbeit mit Ravioli Logistik entwickelte <strong><span style=\"color: #004b97;\"><a style=\"color: #004b97;\" href=\"https:\/\/rottaprint.com\/de\">Rottaprint<\/a> <\/span><\/strong>eine ma\u00dfgeschneiderte Etikettenl\u00f6sung f\u00fcr zirkul\u00e4re Verpackungen. Ziel war es, ein leistungsstarkes Basisetikett zu schaffen, das als Schnittstelle zwischen Mehrwegverpackung und Standard-Versandlabel dient.<\/p>\n<p>Das Ergebnis:<\/p>\n<p><strong><span style=\"color: #004b97;\">1. Haftung auf Mehrwegverpackungen<\/span> <\/strong>\u2013 Die Experten von Rottaprint haben eine Etikettenl\u00f6sung entwickelt, die eine starke Verbindung mit der Mehrwegverpackung herstellt und daf\u00fcr sorgt, dass das Etikett auch nach Einwirkung verschiedener Witterungsbedingungen oder der mechanischen Reibung in Sortierzentren zuverl\u00e4ssig h\u00e4lt.<\/p>\n<p><strong><span style=\"color: #004b97;\">2. Das Versandlabel l\u00e4sst sich m\u00fchelos abl\u00f6sen<\/span><\/strong> \u2013 Die oberste Schicht des Etiketts verf\u00fcgt \u00fcber eine Oberfl\u00e4che, die ausreichend Haftung bietet, um Frachtbriefe sicher an ihrem Platz zu halten, w\u00e4hrend sie sich dennoch m\u00fchelos entfernen lassen \u2013 so bleiben saubere, r\u00fcckstandsfreie Etiketten f\u00fcr den Endverbraucher oder das Lagerteam zur\u00fcck.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-24938\" title=\"reusable-packaging-shipping-label-peel-demonstration\" src=\"https:\/\/rottaprint.com\/app\/uploads\/2026\/06\/reusable-packaging-shipping-label-peel-demonstration-.jpg\" alt=\"\" width=\"1391\" height=\"262\" srcset=\"https:\/\/rottaprint.com\/app\/uploads\/2026\/06\/reusable-packaging-shipping-label-peel-demonstration-.jpg 1391w, https:\/\/rottaprint.com\/app\/uploads\/2026\/06\/reusable-packaging-shipping-label-peel-demonstration--1100x207.jpg 1100w, https:\/\/rottaprint.com\/app\/uploads\/2026\/06\/reusable-packaging-shipping-label-peel-demonstration--1024x193.jpg 1024w, https:\/\/rottaprint.com\/app\/uploads\/2026\/06\/reusable-packaging-shipping-label-peel-demonstration--768x145.jpg 768w, https:\/\/rottaprint.com\/app\/uploads\/2026\/06\/reusable-packaging-shipping-label-peel-demonstration--90x17.jpg 90w, https:\/\/rottaprint.com\/app\/uploads\/2026\/06\/reusable-packaging-shipping-label-peel-demonstration--105x20.jpg 105w, https:\/\/rottaprint.com\/app\/uploads\/2026\/06\/reusable-packaging-shipping-label-peel-demonstration--500x94.jpg 500w, https:\/\/rottaprint.com\/app\/uploads\/2026\/06\/reusable-packaging-shipping-label-peel-demonstration--1300x245.jpg 1300w\" sizes=\"(max-width: 576px) 100vw, (max-width: 768px) 50vw, (max-width: 992px) 35vw, (max-width: 1200px) 35vw, (max-width: 1400px) 70vw, 1100px\" \/><\/p>\n<p>Die Leistungsf\u00e4higkeit dieser Etiketten f\u00fcr wiederverwendbare Verpackungen wurde durch eine enge Zusammenarbeit zwischen Ravioli und dem Rottaprint-Team erm\u00f6glicht, die auf einem detaillierten Verst\u00e4ndnis des gesamten Weges, den das Etikett durchl\u00e4uft, der Entwicklung und Erprobung der richtigen Formeln f\u00fcr die Anwendung sowie der kontinuierlichen Optimierung der L\u00f6sung auf der Grundlage von Ergebnissen unter realen Bedingungen beruhte \u2013 alles, um die in jeder Phase des Wiederverwendungszyklus erforderliche Funktionalit\u00e4t und Zuverl\u00e4ssigkeit sicherzustellen.<\/p>\n<p>Dar\u00fcber hinaus enth\u00e4lt das Etikett im Inneren der Box <strong><span style=\"color: #004b97;\">einzigartige variable QR-Codes<\/span><\/strong>, wodurch jede wiederverwendbare Verpackungseinheit individuell identifiziert und \u00fcber mehrere Versandzyklen hinweg nachverfolgt werden kann.<\/p>\n<h2 style=\"text-align: left;\"><b>Das Ergebnis: <\/b><b>Kreislauf<\/b><b>f\u00e4higer Versand in der Praxis<\/b><\/h2>\n<p>Mit dieser nachhaltigen Etikettenl\u00f6sung hat Rottaprint einen entscheidenden Beitrag zur Funktionalit\u00e4t und zum Erfolg des Ravioli-Mehrwegsystems geleistet. Eine komplexe technische Herausforderung wurde in einen operativen Vorteil verwandelt.<\/p>\n<p>Die Umsetzung der nachhaltigen Kreislaufverpackung f\u00fchrte zu:<\/p>\n<ul style=\"margin: 0; padding-left: 20px;\">\n<li style=\"margin-bottom: 5px;\">einer deutlichen <strong><span style=\"color: #004b97;\">Reduzierung von Einwegkarton und Kunststoffverpackungen<\/span> <\/strong>im E-Commerce<\/li>\n<li style=\"margin-bottom: 5px;\"><strong><span style=\"color: #004b97;\">schnelleren Lagerprozessen<\/span> <\/strong>durch weniger Fehler bei Versandetiketten<\/li>\n<li style=\"margin-bottom: 5px;\"><strong><span style=\"color: #004b97;\">effizienterer Aufbereitung der Verpackungen<\/span> <\/strong>(schnelles Entfernen alter Labels, sofortige Wiederverwendung)<\/li>\n<li style=\"margin-bottom: 5px;\">einer <strong><span style=\"color: #004b97;\">reduzierten CO\u2082-Bilanz<\/span><\/strong> entlang der gesamten Lieferkette<\/li>\n<li style=\"margin-bottom: 5px;\"><strong><span style=\"color: #004b97;\">Vollst\u00e4ndige R\u00fcckverfolgbarkeit<\/span><\/strong> durch eindeutige Identifikationscodes, was eine <strong><span style=\"color: #004b97;\">transparente Logistik, eine genaue \u00dcberwachung der R\u00fccksendungen und eine effiziente Bestandsverwaltung<\/span><\/strong> \u00fcber den gesamten Lebenszyklus der Verpackung hinweg erm\u00f6glicht<\/li>\n<li style=\"margin-bottom: 5px;\">einem <strong><span style=\"color: #004b97;\">sauberen, professionellen Erscheinungsbild, das den Nachhaltigkeitsanspruch direkt beim Endkunden sichtbar macht<\/span><\/strong><\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-24933\" title=\"1-Ravioli-vs.-10-Cardboard-Boxes\" src=\"https:\/\/rottaprint.com\/app\/uploads\/2026\/06\/1-Ravioli-vs.-10-Cardboard-Boxes-1.jpg\" alt=\"\" width=\"1400\" height=\"500\" srcset=\"https:\/\/rottaprint.com\/app\/uploads\/2026\/06\/1-Ravioli-vs.-10-Cardboard-Boxes-1.jpg 1400w, https:\/\/rottaprint.com\/app\/uploads\/2026\/06\/1-Ravioli-vs.-10-Cardboard-Boxes-1-1100x393.jpg 1100w, https:\/\/rottaprint.com\/app\/uploads\/2026\/06\/1-Ravioli-vs.-10-Cardboard-Boxes-1-1024x366.jpg 1024w, https:\/\/rottaprint.com\/app\/uploads\/2026\/06\/1-Ravioli-vs.-10-Cardboard-Boxes-1-768x274.jpg 768w, https:\/\/rottaprint.com\/app\/uploads\/2026\/06\/1-Ravioli-vs.-10-Cardboard-Boxes-1-90x32.jpg 90w, https:\/\/rottaprint.com\/app\/uploads\/2026\/06\/1-Ravioli-vs.-10-Cardboard-Boxes-1-105x38.jpg 105w, https:\/\/rottaprint.com\/app\/uploads\/2026\/06\/1-Ravioli-vs.-10-Cardboard-Boxes-1-500x179.jpg 500w, https:\/\/rottaprint.com\/app\/uploads\/2026\/06\/1-Ravioli-vs.-10-Cardboard-Boxes-1-1300x464.jpg 1300w\" sizes=\"(max-width: 576px) 100vw, (max-width: 768px) 50vw, (max-width: 992px) 35vw, (max-width: 1200px) 35vw, (max-width: 1400px) 70vw, 1100px\" \/><\/p>\n<p>Da Verpackungen im Kreislaufwirtschaftskonzept besondere technische Anforderungen stellen, behandeln wir jedes Projekt individuell. Informieren Sie sich <span style=\"color: #004b97;\"><a style=\"color: #004b97;\" href=\"https:\/\/rottaprint.com\/de\/produkte\/\"><strong>\u00fcber unser Leistungsspektrum<\/strong><\/a><\/span> und <span style=\"color: #004b97;\"><strong><a style=\"color: #004b97;\" href=\"https:\/\/rottaprint.com\/de\/kontakt\/\">kontaktieren Sie uns<\/a><\/strong><\/span>, damit wir die perfekte, leistungsstarke Etikettierl\u00f6sung f\u00fcr Ihr Unternehmen finden k\u00f6nnen.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Wie entwickelt man ein Etikett, das w\u00e4hrend des Transports zuverl\u00e4ssig haftet, sich aber bei der R\u00fccksendung r\u00fcckstandslos entfernen l\u00e4sst? Der &hellip; <a href=\"https:\/\/rottaprint.com\/de\/blog\/etiketten-fuer-mehrwegverpackungen-im-e-commerce-rottaprint-x-ravioli\/\">Continued<\/a><\/p>\n","protected":false},"author":7755,"featured_media":24551,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[3],"tags":[],"class_list":["post-24697","post","type-post","status-publish","format-standard","has-post-thumbnail","category-kunden-projekte"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.2 (Yoast SEO v26.2) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Etiketten f\u00fcr Mehrwegverpackungen im E-Commerce \u2013 Die Erfolgsgeschichte von Rottaprint x Ravioli | Rottaprint<\/title>\n<meta name=\"description\" content=\"Ravioli und Rottaprint zeigen, wie Mehrwegverpackungen im E-Commerce nachhaltig und effizient umgesetzt werden k\u00f6nnen.\" \/>\n<meta name=\"robots\" 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